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Filed under: Google (GOOG), Yahoo! (YHOO), Entrepreneurs, Small business

Bankrate, Inc. (Nasdaq: RATE) is one of the top financial sites on the Web. And one of the main reasons it does so well: organic traffic.

Huh? Well, this means that when you search on popular terms and phrases on Google (Nasdaq: GOOG) and Yahoo! (Nasdaq: YHOO), Bankrate's site is often on the first page. This is essentially free traffic.

So, how can you benefit from this? Of course, there are many strategies. But, there are some things you can do to get started. Let's take a look:

I'm sitting in a caf up here in Inwood and I overhear three guys doing a deal.

The customer is an architect or interior designer. He wants a new Web site so his customers can find his shop -- online and off -- and can see the construction companies and contractors he likes to work with. "Pictures are nice, but not necessary," he says. The two guys at the table with him are local Web designers.

After the customer leaves, I ask one of the designers how's business, since, you know, everything blew up.

"Actually it's very good," he tells me. But I'm skeptical. How could it be? Everyone's hurting.

Filed under: Google (GOOG), Small business

One of the most powerful ways to market your company is through search engine optimization (SEO). This refers to what happens when users enter certain queries into online search engines. The idea is to ensure that your website gets high placement in the results, ideally being on the first page of results.

So what are some strategies for effective SEO?

Filed under: Google (GOOG), Small business

One of the most powerful ways to market your company is through search engine optimization (SEO). This refers to what happens when users enter certain queries into online search engines. The idea is to ensure that your website gets high placement in the results, ideally being on the first page of results.

So what are some strategies for effective SEO?