This article is a reprint of my February 15, 2008 RealMoney column
Hershey’s (HSY) stock has been anything but sweet for investors in recent times. The shares are off more than a third from the 52-week high and trade barely above half their value from the 2005 peak. From higher costs to increased competition, from product recalls to production disruption, you name the problem and Hershey’s has probably seen it. Throw in the Hershey Foundation’s voting control (and ability to block the company’s sale or merger ) and it is no wonder investors seem bitter.
HSY fell out of its long term positive trend with a very high volume being traded this week. Further consolidation is expected and should continue for the next 6 to 12 months.
HSY has just left its secodary downward trend and is about to continue its longterm primary upward movement dating back to January 2000. The stop loss should be placed at about 49 USD.
Halloween is around the corner, my friends. I love this time of year. And you can bet Hershey (NYSE: HSY) does, too. Will the company sell a lot of candy to all those households who want to give some treats out? Let's hope so, because Hershey needs all the help it can get. It hasn't been growing too well, lately. (I'll be helping out by buying a bag of my favorite, the Reese's Peanut Butter Cup!)
The confectioner reported earnings on Thursday for the third quarter. Sales rose a modest 6% to roughly $
One of the most powerful ways to market your company is through search engine optimization (SEO). This refers to what happens when users enter certain queries into online search engines. The idea is to ensure that your website gets high placement in the results, ideally being on the first page of results.
So what are some strategies for effective SEO?
Well, let's use an example. Suppose you operate a retail store based in Newport Beach, California, which sells chocolate. But when you search for "chocolate" on Google (NASDAQ: GOOG), you see that major
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About The Hershey Company
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One of the most powerful ways to market your company is through search engine optimization (SEO). This refers to what happens when users enter certain queries into online search engines. The idea is to ensure that your website gets high placement in the results, ideally being on the first page of results.
