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 The Hershey Company  (HSY)     Rate HSY  -  Discuss HSY  -  Add to Watch List         Graphic_subscribe

       Sector: Consumer/Non-Cyclical  >  Industry: Food Processing
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** v.s. other stocks 		This Quarter's Sentiment:
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HSY: Bull or Bear?

Five Great Businesses Currently on Sale Graphic_rating_buy HSY
-6.32%
in 65 days

The best time to buy is when we have a negativity bubble. This great nation of ours is in a deep pessimism. We have not seen consumer sentiment this low for decades (see following chart).

click to enlarge
By  Frank Rong   (-21.82%  risk: aggressive)  08/06/08 Comment


Lowering Price Target on Hershey Due to Weak Earnings Outlook; Reiterate Sell Graphic_rating_sell HSY
-5.78%
in 109 days
6/18 - "While Hershey’s retail takeaway has moderately improved recently, we expect minimal EPS growth next year owing to further increases in brand support and commodity inflation. With further increases in advertising spending and emerging markets investment likely beyond 2009, we don’t expect Hershey to achieve its new 6-8% L-T EPS growth target before 2010. We also believe that achieving its 3-5% top line growth target will be difficult owing to weakness in the core mass-market milk chocolate category and competition in the premium segment." "Our 12-month price target of $32 is based u...
By  Eric Serotta (Merrill Lynch)   (-3.26%  risk: moderate)  06/23/08 Comment


Goldman Bearish on Hershey, Doubts that Buyout or JV Will Occur Graphic_rating_sell HSY
-5.78%
in 109 days
6/3 - "The recent run-up in shares of The Hershey Co. appears to be the result of market speculation that the chocolate and candy company will enter a merger or joint venture...Goldman Sachs analyst Judy Hong has her doubts, qualifying the “market exuberance over potential strategic action as unwarranted.” As a result, she renewed her “sell” rating and US$32 price target on Hershey shares..." "Ms. Hong does not see any meaningful JV opportunities for the company, which means no additional earnings per share benefit...She also struck a sobering note on the prospects for an impending strateg...
By  Judy Hong (Goldman Sachs)   (-3.26%  risk: moderate)  06/23/08 Comment


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Hershey in Cramer's "House of Pain" Graphic_rating_sell HSY
-5.78%
in 109 days
6/20 - "Hershey Foods (HSY): "I see a house of pain for HSY. I am not going to recommend that stock."
By  Jim Cramer   (-22.34%  risk: aggressive)  06/23/08 Comment


Hershey: A Sweet, Low-Risk Stock Graphic_rating_buy HSY
+5.78%
in 109 days
6/17 - "Hershey shares jumped up not too long ago when M&M Mars Candy Company agreed to a buyout. Shares were down big today after a Hershey's Board member seemed to indicate they were not looking to sell at this time...With the drop back to < $36 most of the risk seems to be out of these high-quality shares." "Earnings will likely be down to about $1.82 this year from $2.08 in 2007. A rebound to about $1.94 is expected for 2009. Thus, Hershey shares now trade for 19.7x and 18.5x this year's and next year's projections. That compares with a 10-year median P/E of 23x and an almost identical...
By  Paul Price (Seeking Alpha)   (-5.82%  risk: moderate)  06/23/08 Comment


Hershey's Marketing Efforts Unlikely to Help Stock Over Short-Term HSY
+5.78%
in 109 days
6/18 - "This double-digit jump in marketing is a smart move, but it won't be easy to digest. With the aforementioned inflationary pressures on the rise, Hershey is going to be sufficiently challenged to push growth while balancing the upward trends in input costs. But is there really a choice here? When you have a super brand like Hershey running into trouble, the thing you need to do is get out there and prop up the inherent equity of the product portfolio." "Hershey's management will have to be as creative as possible to produce innovative advertising campaigns that are both fun and awar...
By  Steven Mallas   (-20.64%  risk: moderate)  06/23/08 Comment


Hershey: Sweet, Low-Risk Stock Graphic_rating_buy HSY
+1.56%
in 115 days

Hershey (HSY) June 16, 2008 close: $35.89 /share
52-week range: $33.54 [Jan. 25, 2008] - $51.78 [June 18, 2007]
Dividend = $0.2975 quarterly = 3.32% current yield

Hershey shares jumped up not too long ago when M&M Mars Candy Company agreed to a buyout. Shares were down big today after a Hershey's Board member seemed to indicate they were not looking to sell at this time.
By  Paul Price   (-24.82%  risk: moderate)  06/17/08 Comment


Stock Market Trends: Can Earnings be the Dragon Warrior needed to Slay the evil OIL Villain? Graphic_rating_sell HSY
Cc_logo
54%
 -3.57%
in 114 days
The Dow continues to jump back and forth, over and under the 12,200 support level. With yesterday’s selloff, it is below the line in the sand, again. Clearly oil prices going up, up, up… is the driving factor behind the market’s demise. Tuesday’s 1.4% jump in wholesale prices for May didn’t help investors find much [...]
By  The Correct Call   (-11.57%  risk: conservative)  06/18/08 Comment


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Hershey: Attractive Short? Graphic_rating_sell HSY
+8.79%
in 133 days

Deutsche Bank is out with a negative call on Hershey (HSY) reiterating its HOLD opinion based on challenging fundamentals including competition and input cost volatility, a premium valuation, and difficulty of the changing US chocolate market. Although long term it believes the Trust will change its strategic approach, it doesn't think any action will occur short term.

The firm highlights several scenarios, noting most point to downside risk:
By  Notable Calls   (-3.46%  risk: moderate)  05/30/08 Comment


HSY: Sweet on Hershey’s Graphic_rating_buy HSY
Billtrent
 8 %
 -5.05%
in 227 days

This article is a reprint of my February 15, 2008 RealMoney column

Hershey’s (HSY) stock has been anything but sweet for investors in recent times. The shares are off more than a third from the 52-week high and trade barely above half their value from the 2005 peak. From higher costs to increased competition, from product recalls to production disruption, you name the problem and Hershey’s has probably seen it. Throw in the Hershey Foundation’s voting control (and ability to block the company’s sale or merger ) and it is no wonder investors seem bitter.

Although th

...
By  Stock Market Beat   (-20.40%  risk: conservative)  02/26/08 Comment





People Bullish on HSY

Dec_07_until_june_08_176
Dan Sayre
Sr. Analyst
80%
about 1 mo ago

Foto
Marian Filo
Principal
70%
about 1 mo ago

Frank Rong
Tracked Blogger
64%
2 mos ago

Paul Price (Seeking Alpha)
Tracked Blogger
N/A
3 mos ago

Paul Price
Tracked Blogger
48%
3 mos ago


People Bearish on HSY

Eric Serotta (Merrill Lynch)
Tracked Blogger
N/A
3 mos ago

Judy Hong (Goldman Sachs)
Tracked Blogger
N/A
3 mos ago

Jim Cramer
Tracked Blogger
63%
3 mos ago

Cc_logo
The Correct Call
Analyst
54%
3 mos ago

peebee
Analyst
50%
3 mos ago

ROCK-STAR INVESTORS
Rank Name Sharpe Ratio Avg Return Followers
1 noshoes 24.70 +47.08% 89
2 Gerald Greene 16.08 +39.29% 37
3 akiralegrand 13.83 +16.71% 31
4 David Young 13.78 +14.15% 3
5 The Big Bear 13.30 +36.00% 180


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