RFID The Hope For Tomorrows Shoppers

http://www.brandweek.com/bw/magazine/current/article_display.jsp?vnu_content_id=1003467674

I really get tired of reading articles about RFID tags. It’s like the people making the technology are so convinced in the benefits that they ignore the fact that nobody wants them.

I think if you want to do some really cool things you can do it with current bar codes and you don’t need little tracking devices.

For example, the article mentions an in-booth intercom system for alerting sales staff that you need a different size. Well with an existing bar code why not just set up a simple scanner and give people a little touch screen that lets people push a button for a larger or smaller size. Tie that into the in-store system to show the customer stock availability and you have a super value add. No need to make the embarrassing call that you need a bigger size.

And RFID please stay in your grave and come back when you are ready to listen to your customers.

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