Struggling Playboy outsources business ops

Filed under: Forecasts, Deals, Employees

Playboy Enterprises (PLA) announced Tuesday that it will outsource all of its publishing operations -- save editorial -- to American Media Inc., reports the Wall Street Journal (subscription required). The Florida-based firm will take the reins on Playboy's production, circulation, advertising sales, marketing, and support functions, in exchange for fees and incentives. No further financial details on the deal were provided.

"Our goal is to focus our resources on what we do best, which is to create compelling content," explained CEO Scott Flanders. "By joining forces with American Media, we will be able to significantly reduce our cost structure and leverage the economies of scale related to manufacturing, distribution and marketing that are available to this large, multi-title publisher."

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Struggling Playboy outsources business ops originally appeared on BloggingStocks on Tue, 24 Nov 2009 12:00:00 EST. Please see our terms for use of feeds.

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