Earning Ecommerce Cash: Starting an Online Business

Every Wednesday, HelpMyCashGrow.com publishes an article contributed by other authors speaking about personal finance and more. Today’s post is by Elizabeth Adams. Elizabeth Adams has been writing direct sales copy since the early 1990’s, when she employed several people to handle mailings and product fulfillment for her postcard marketing business. Elizabeth learned in direct mail how to tweak her sales copy on the run and improve her sales conversion by as much as 400% in only one mailing. She learned how to write a great headline and effective sales copy. Get “Great Headlines — Instantly” today to learn how to do for yourself what Elizabeth learned in the trenches: http://www.elizabethadamsdirect.com/greatheadlines/

The complexity of starting an online business depends, to a large extent, on the degree to which off-the-shelf solutions are used to implement the sales process.

An initiate into online marketing can register a domain and upload a web page featuring products and services, and manually process orders and customer contacts.

At a minimum, a business owner or home-based entrepreneur must complete the following steps:

1. Oobtain a domain name from any one of many domain-name registrars,


2. Purchase web-hosting from a hosting service,


3. Build and upload the web page,


4. Manually take orders and payments, and


5. Manually deliver products or services.

The proposition of, “Build it and they will come,” made famous by the movie “Field of Dreams,” is not generally true with respect to marketing with a web page. In order to achieve sales, prospective customers must first find the web page and then spend enough time on the page to absorb the sales message.

A web designer’s use of HTML techniques can help insure that a web page will be cataloged by internet search engines and be seen in search results.

Traffic exchanges, blogs, and article submissions can be used to “drive” traffic to a web page.

Carefully crafted and placed squeeze pages can be used to interest–at a glance–a web surfer enough to take a closer look at a product or service. Once web surfers are exposed to a well crafted squeeze page, they can be induced to submit a name and email address. After submitting their contact information, interested prospects can be sent additional information: autoresponders are typically used to automatically deliver the information and to help build prospect lists.

Once web users find their way to a web page, a payment gateway is often used to collect a customer’s payment.

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