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Is Starbucks committing suicide? |
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| Dec 05, 2008 04:40 PM UTC |
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Tracked Blogger
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Via BloggingStocks:
Filed under: Forecasts, Bad news, Consumer experience, Competitive strategy, Starbucks (SBUX), Newsletters, McDonald's (MCD), Stocks to Sell, Recession
CEO Howard Schultz tried to calm the market by saying that SBUX would come out of this recession a stronger, leaner company as a result. Interestingly, Schultz laid it on thick with his view that the company would not let go of its premium blend brand that it had worked so hard to create. In plain English, he is saying that the company will not lower prices, even if the economy is in the toilet. OK there, Howard, you tell them! What an idiot! Do you not see Golden Arches in your sleep, Howard? I would if I were you. McDonald's (NYSE: MCD) product is as good or better, and it is sold at a significantly lower price. Are you intentionally trying to destroy your company? Continue reading Is Starbucks committing suicide? Is Starbucks committing suicide? originally appeared on BloggingStocks on Fri, 05 Dec 2008 11:40:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
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