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1 pt

Broadcasting misdemeanors

 Sep 02, 2008 08:24 PM UTC
Peewee
Return Risk
+1.97% MID
Sr. Analyst

Graphic_arrow1 Via "'online television' news":  

Capitalizing on Online Video's Strengths

Medium Has Yet to Pan Out Financially, but There May Be a Solution

David Carson
David Carson
Everyone seems to be down YouTube's throat for not pulling its weight at Google. The television networks earn a pitiful 1% online of what they rake in from their broadcast outlets with the same videos. And the "me too" video sites are venture-capital money machines of the burning kind. Online video now boasts a bigger audience than cable television, but its $1 billion in ad dollars is a fraction of the $70 billion in broadcast wealth many assumed would be redistributed. 

When will online video be the behemoth business everyone always crows about? Maybe when we quit treating its biggest strength as a weakness. 

Old model won't fit
You see, online video is not TV. Sorry to state the obvious, but even tho
...




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