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1 pt

Losing your targeting system to reality

 Aug 29, 2008 12:13 AM UTC
Peewee
Return Risk
+1.97% MID
Sr. Analyst

Graphic_arrow1 Via "'online television' news":  

TV Ads Aren't Becoming Extinct; They're Evolving

MediaWorks Viewpoint: Emerging Trends Reveal New Avenues for Targeting and Interaction


Ten years from now, TV commercials will cease to exist. 

That prediction is being whispered in the corridors of ad agencies, in TV network hallways and in the meeting rooms of blue-chip advertisers. 

It is a prediction based on certain statistics and trends. For instance, an Advertising Age study found that the top 100 advertisers shifted $1 billion last year from TV and newspapers to the web. In addition, experts estimate that 40% of households will have DVR capabilities by 2012, making it easy for viewers to watch programs without having to watch commercials. And market-research firm Outsell recently reported that online advertising this year is expected to increase 12.3% and reach $105.3
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