Electronic Arts Exec Frets Over Used Video Game Sales

The thriving market in used video games in giving heartache to Electronic Arts (ERTS) and the rest of the game publishers, and it isn’t going to be an easy problem to fix.

In a fascinating interview with the Web site GameIndustry.biz, EA senior VP Jens Uwe Intat, general manager of European publishing at EA, said that the company is trying to build more online services and content to address the issue.

“I’d actually make the point that for us second-hand sales is a very critical situation, because people are selling multiple times intellectual property,” he told GameIndustry.biz. “What we’re trying to do is build business models that are more and more online-supported with additional services and additional content that you get online. So people will see the value in not just getting that physical disc to play at home alone, but actually playing those games online a