Radio! Radio! Intuitive Surgical is now on the radio! - Sheldon Liber

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1 pt	Radio! Radio! Intuitive Surgical is now on the radio!
	Aug 18, 2008 02:01 PM UTC

Sheldon Liber

Return	Risk
-14.39%	LOW

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Symbol	Sentiment	Start	Return	Closed
ISRG	n/a

Via BloggingStocks:

Filed under: Products and services, Consumer experience, Competitive strategy, Intuitive Surgical Inc (ISRG), Technology

During my various commutes over the past week I have been hearing a new radio commercial about Intuitive Surgical Inc. (NASDAQ: ISRG). The City of Hope Hospital in Los Angeles is advertising their Di Vinci robotic surgical procedures to attract patients.

They use the catch phrase "The science of saving lives" while promoting less invasive surgical procedures, shorter hospital stays, and faster recovery. These are well-known themes among the medical profession and investors but it is the first time I have heard the story promoted for a competitive advantage among hospitals. I am sure it won't be the last.

Certainly this will raise the bar among other hospitals competing for similar business and simply to keep their Di Vinci operating rooms productive...

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Intuitive Surgical Inc (ISRG)

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