Kohl's stock is strong today on earnings, but should you chase it?

Filed under: Earnings reports, Wal-Mart (WMT), Target Corp. (TGT), Kohl's Corp (KSS)

Kohl's Corporation (NYSE: KSS) is up over 7% as I write this. Wall Street is apparently infatuated by the company's Q2 numbers, issued on Thursday after the bell. On the surface, however, one might question why there's such an interest. After all, the top line increased only 4% and the bottom line actually decreased 7% to $0.77 per diluted share. And, more dishearteningly, same-store sales, a vital metric for retailers, fell well over 4%. In fact, for the six-month period, same-store sales declined well over 5%.

Here's what Wall Street seems to be thinking. The gross margin expanded from 38.9% to 39.6% in the quarter. In the six-month timeframe, the gross margin expanded from 37.9% to 38.2%. Also, management increased its earnings outlook for the fiscal year from a range of $2.95 to