Worst 10-year performers: KeyCorp slips on subprime slime

Filed under: Bad news, S and P 500

In this series, we take a look at the 25 stocks on the S&P 500 Index (SPX) that have turned in the worst performance during the past decade - what went wrong, and what happens next.

The sad tale of KeyCorp (NYSE: KEY) is one of slow, steady progress up the charts -- followed by steep, stomach-churning declines. The stock topped out at $44.88 in April 1998, and then spent the next two years free-falling down the charts. This March 2000 bottom was followed by a slow and steady march higher that didn't reach its peak until February 2007, when the shares again began to cascade lower.

What went wrong? At number 24 on our list of S&P 500 laggards, KEY shed 69% of its value between June 30, 1998 and June 30, 2008, when the shares settled at $10.98. While the equity started slipping in February 2007, KEY didn't take its first massive hit unt