McDonald's may raise prices on dollar menu - Eliza Popescu

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1 pt	McDonald's may raise prices on dollar menu
	Jul 24, 2008 11:45 AM UTC

Eliza Popescu

Return	Risk
-60.51%	MID

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MCD	n/a

Via BloggingStocks:

Filed under: Consumer experience, Competitive strategy, McDonald's (MCD)

Despite high commodity prices and challenging market conditions that put pressure on consumer spending, McDonald's Corp. (NYSE: MCD) was able to surprise Wall Street by reporting a stronger-than-expected second quarter profit. However, investors' positive reaction didn't last too long as the company announced it anticipates further high beef costs, which could lead to an increase in prices on its popular dollar menu.

Back in May, McDonald's executives announced they had no plans to make changes to its "everyday affordability" concept, but the company's chief operating officer, Ralph Alvarez, recently noticed that the dollar menu is coming under pressure from rising ingredient costs. "The cost implications of having that value menu have changed when you see what's going on in beef and chicken," A...

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McDonald's Corp. (MCD)

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This Quarter's Sentiment:

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