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Starbucks' Howard Schultz: Wake up, you're closing the wrong stores!

 Jul 14, 2008 02:19 PM UTC
Return Risk
-1.14% LOW
Tracked Blogger
Symbol Sentiment Start Return Closed
DELL n/a
SBUX n/a
AAPL n/a

Graphic_arrow1 Via BloggingStocks:  

Filed under: Consumer experience, Competitive strategy, Starbucks (SBUX)

Starbucks' (NASDAQ: SBUX) Howard Schultz came back to the CEO role in late 2007 to hopefully rescue the once great concept he has so passionately developed since the 1980s. Fair enough. Could this be the second coming of Steve Jobs of Apple (NASDAQ: AAPL) or would it resemble the mediocre return of Michael Dell of Dell (NASDAQ: DELL)? The jury is out and time will tell.

For now, I have one major bone to pick. Howard, let's take some time here to review the store closures. I am sure a mid-level vice president made the geographical decisions. But I hope you really scoured the list carefully.

Let's take an example: Minnetonka, Minnesota. Howard, I'm sure it may not mean much to you. After all, you were raised in New York and currently live in Seattle, so Minnesota may be flyover country. Minnetonk

...



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