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1 pt

Back-to-school shopping season has started

 Jul 09, 2008 03:58 PM UTC
Return Risk
-60.51% MID
Tracked Blogger
Symbol Sentiment Start Return Closed
SPLS n/a

Graphic_arrow1 Via BloggingStocks:  

Filed under: Consumer experience, Marketing and advertising, Staples Inc (SPLS)

They say it's never too early to start getting ready for the upcoming school year, and Tuesday, Staples Inc. (NASDAQ: SPLS) announced it was officially kicking off the back-to-school shopping season. This came as a reaction to a survey showing that parents would indeed like to know when they could start finding school supplies on store shelves.

And what can be easier than establishing an official start to the back-to-school shopping season? Based on the example of Black Friday, which announces the start of the winter holiday shopping season, Staples followed the same logic and decided to declare July 8 as the official opening day of the 2008 back-to-school shopping season. Staples is serious about setting an official precedent, and celebrated it by ringing the bell to open the NASDAQ Tue...




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