Premier Exhibitions: Good Business, Good Buy

In my book, Put Your Money To Work - What you Need to Know to Invest in Stocks, I wrote a chapter about the characteristics of a great business. The two main characteristics include having a strong franchise or brand that can allow for years of longevity and sustain pricing power and margins; the second being that the company has a strong management, which can best be judged by how much money is earned on the capital employed or simply earnings as a percentage of assets.

Premier Exhibitions (PRXI) is the company that does the "Bodies" exhibition as well as other exhibitions including "Titanic: The Artifact Exhibition," "The Universe Within;" "Sports Immortals and The Traveling Exhibition;" and "Dialog in the Dark." It has operations in the United States, Canada, Germany, Norway, France, Greece, Japan, Switzerland, Chile, Argentina, China, Mexico, Hungary, South Korea, and England.