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        Hershey's Marketing Efforts Unlikely to Help Stock Over Short-Term   by Steven Mallas on 06/23/08

0 pt

Goldman Bearish on Hershey, Doubts that Buyout or JV Will Occur

 Jun 23, 2008 06:17 AM UTC
Return Risk
+0.00% N/A
Tracked Blogger
Symbol Sentiment Start Return Closed
HSY Negative 06/23/08 -2.01% --

6/3 - "The recent run-up in shares of The Hershey Co. appears to be the result of market speculation that the chocolate and candy company will enter a merger or joint venture...Goldman Sachs analyst Judy Hong has her doubts, qualifying the “market exuberance over potential strategic action as unwarranted.” As a result, she renewed her “sell” rating and US$32 price target on Hershey shares..."

"Ms. Hong does not see any meaningful JV opportunities for the company, which means no additional earnings per share benefit...She also struck a sobering note on the prospects for an impending strategic deal, outlining three major impediments for potential buyers: The Hershey Trust’s unwillingness to relinquish ownership, a lack of global manufacturing infrastructure, and finally, a share price that is currently at a "robust valuation."




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