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Hershey's Marketing Efforts Unlikely to Help Stock Over Short-Term |
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| Jun 23, 2008 06:10 AM UTC |
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Tracked Blogger
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6/18 - "This double-digit jump in marketing is a smart move, but it won't be easy to digest. With the aforementioned inflationary pressures on the rise, Hershey is going to be sufficiently challenged to push growth while balancing the upward trends in input costs. But is there really a choice here? When you have a super brand like Hershey running into trouble, the thing you need to do is get out there and prop up the inherent equity of the product portfolio." "Hershey's management will have to be as creative as possible to produce innovative advertising campaigns that are both fun and aware of who is being targeted...Differentiating its brand is more important than ever considering the recent marriage between competitors Mars and Wrigley (NYSE: WWY)." "As for the stock, it isn't far from a 52-week low, and although I believe very long-term investors will do well with it considering its yield, I think the shares will be stuck in the basement for a lengthy period of time. Once Hershey gets its act together, things will obviously improve for shareholders, but for now, Hershey is hitting a difficult rough spot." 
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 N/A risk: moderate |
Hershey: A Sweet, Low-Risk Stock
6/17 - "Hershey shares jumped up not too long ago when M&M Mars Candy Company agreed to a buyout. Shares were down big today after a Hershey's Board member seemed to indicate they were not looking to sell at this time...With the drop back to < $36 most of the risk seems to be out of these high-quality shares."
"Earnings will likely be down to about $1.82 this year from $2.08 in 2007. A rebou...
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55% risk: moderate |
Hershey in Cramer's "House of Pain"
6/20 - "Hershey Foods (HSY): "I see a house of pain for HSY. I am not going to recommend that stock."
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N/A |
Goldman Bearish on Hershey, Doubts that Buyout or JV Will Occur
6/3 - "The recent run-up in shares of The Hershey Co. appears to be the result of market speculation that the chocolate and candy company will enter a merger or joint venture...Goldman Sachs analyst Judy Hong has her doubts, qualifying the “market exuberance over potential strategic action as unwarranted.” As a result, she renewed her “sell” rating and US$32 price target on Hershey shares..."
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N/A risk: moderate |
Lowering Price Target on Hershey Due to Weak Earnings Outlook; Reiterate Sell
6/18 - "While Hershey’s retail takeaway has moderately improved recently, we expect minimal EPS growth next year owing to further increases in brand support and commodity inflation. With further increases in advertising spending and emerging markets investment likely beyond 2009, we don’t expect Hershey to achieve its new 6-8% L-T EPS growth target before 2010. We also believe that achieving it...
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