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        A Less Artful EA   by Alyce Lomax (Fool.com) on 05/15/08

0 pt

Currently Invested in Activision, But EA Merits Consideration

 May 15, 2008 05:44 PM UTC
Return Risk
-20.64% MID
Tracked Blogger
Symbol Sentiment Start Return Closed
ATVI Positive 05/15/08 -28.86% --
ERTS Positive 05/15/08 -45.45% --

5/14 - "EA was forecast to only break-even on a non-GAAP basis, so the difference was a nice $0.09. In terms of operational cash flow, EA increased the metric by 33% during the fourth quarter, but for the full year, operational cash flow decreased 15%. Ah, such is life, I guess. Nevertheless, EA produced 27 titles that sold over a million units this year -- three more than in the previous year. Fifteen of its titles sold over 2 million units -- five more than the last fiscal period. Titles such as Army of Two and Rock Band, as well as various sports franchises, drove the results."

"But EA has had some challenges during this console cycle, and there is the perception that it needs a major merger to combat the threat posed by the Activision and Vivendi Games transaction. And let's not forget that Activision is on fire all on its own. That's what the whole attempted ...




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