Nintendo, Activision: Go for the Growing Game Cycle

Take-Two's (TTWO) success with Grand Theft Auto 4 was and is simply
breathtaking. The game made over $500 million in its first week.<!----> To put
that in perspective, the Spider-Man movie, over its lifetime in US box
office sales, adjusted for inflation, made $479 million. So in one
week, GTA4 surpassed the entire take of Spider-Man, one of the most
successful movies of all time. Think about it. In case you're
wondering, yes, I've played GTA4 (thanks again for the gift, lovely and
video-game enabling wife!). Yes, it's fun. Yes, it's for adults, but
you've seen much worse on TV or at the movies. Double standards are a
fact, I accept that, but someday we will probably think of GTA4 the
same way we think of Elvis' hip movements. Everyone calm down.