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        Starbucks: Even the Coffee Tastes Good at These Levels   by Aaron Katsman on 04/29/08

0 pt

Am I Too Much of a Pollyanna on Starbucks?

 Apr 29, 2008 01:24 AM UTC
Return Risk
-0.96% HIGH
Tracked Blogger
Symbol Sentiment Start Return Closed
SBUX Positive 04/29/08 -0.45% --

4/24 - "I’ve been a big fan of Starbucks (SBUX) stock, saying to anybody who will listen that if I were allowed to buy a stock and put it on the shelf for a few years — buying more as it falls — Starbucks would certainly be one that I would consider.

Among the reasons: It’s a strong brand (and I like brands), Howard Schultz has his reputation at stake, coffee ain’t going out of style, McDonald’s (MCD) is limited as a competitor in terms of its coffee offerings and if ever there were a time to do a turnaround, it’s now — during a horrible economy — when the business would have done poorly, regardless. (And I didn’t even mention China.)"




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