Search Advertising Business is Google's for the Taking

4/17 - "Search giant and Internet bell-weather Google (GOOG) reported 1st quarter results after the closing bell Thursday, and although traders were confused and opinions varied wildly, the company blew the doors off of another strong 3 months. These strong results came to $4.12/share in earnings versus an estimated $3.96/share. Excluding items Google earned $4.84/share vs an expected $4.55/share."

"Google seems to be positioning itself to grow even more substantially internationally and as the slowdown in the US, especially in the Financial Sector, continues to put pressure on earnings, and advertising Google seems poised to hold its own and continue to deliver top notch results. The recently completed test ad partnership with Yahoo (YHOO) was reported to be a success and Yahoo is reportedly trying to expand the partnership in order to shore up its own bottom-lin...