Chasing Value: Harley-Davidson born to be wild but not HOG wild

Filed under: International markets, Management, Harley-Davidson (HOG), Chasing Value, Stocks to Buy

When last I looked at Harley-Davidson (NYSE: HOG) in 2007 the stock was trading a lot higher. I argued at the time that there was value in this quality company and investors should take a look. Others liked the company, but wisely said there was plenty of time to wait because profits would be coming down with the slowing economy.

Some commented that HOG was over-priced in the high $40's even though it had come down from it's 52-week high of $66 per share. It was trading at a sizable 26% discount when I posted Chasing Value: Harley-Davidson (HOG) profits down 15% -- beats Wall St. last November at $48.95. Having closed yesterday at $39.39 it is now down over 40%.

Many of the brightest minds in my circles feel the economy will not pick up significantly for another 18 mont