GM's Brand Woes: The Trouble with Saab - Markham Lee (Seeking Alpha)

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GM's Brand Woes: The Trouble with Saab
Apr 02, 2008 02:19 AM UTC

Markham Lee (Seeking Alpha)

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I recently penned a post discussing GM’s failed strategy of trying to sell eight versions of the same car, instead of focusing on building ONE great car and producing maybe two variants at most. I attributed the problem to one of brand mismanagement, and promised to discuss the marketing and branding issue in more detail at a later date. Here is the first in a series of articles on the subject, a discussion around what is arguably GM’s greatest crime of “brand murder”: the destruction of Saab.

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