The Media Cries Wolf… Again

As a general rule of investing by the time the media gets a hold of a story it’s old news. They’re like an embarrassing parent who ruins a fad by thinking it’s cool for them to do it. Remember the fall of Zubas once Dad started wearing them? Today Fortune released an article on Steve Jobs and how his “reckless” behavior is putting the company and it’s share holders at risk. It’s hard to look at any investing site without finding an article that dogs Apple right now. But where were all these “experts” when the stock was at $200. Shouldn’t they be screaming sell at the top?

The media isn’t that smart. They like to live by the buy high sell low theory. Remember two years ago when there were stories everywhere about how great the housing market was? Fortune wrote a big article noting investors who flipped condos for quick profits exceeding $50,000 on a $10,000 investment. What a great idea. Now average Joe goes out and buys a condo, the market crashes and they’re out their initial investment.

So learn a thing or two from the media. Do exactly the opposite of what you think they want you to do. Buy Apple. Buy stocks in general. They’re crying wold, I’m buying.