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6 pts

Opinion on  Toyota Motor Corp (TM)     Sector: Consumer Cyclical  >  Industry: Auto & Truck Manufacturers
The Prius Trade

Apr 03, 2008 11:07 PM GMT
Dcgicon
Return Risk
-5.40% MID
Sr. Analyst

The Prius has been gobling up market share in the affordable car market for tha last several years.

In the city of Berkeley we have sold more Prius cars than any location in the United States until this most recent year.

This last year the only reason why we havent sold more is the same reason we havent sold more in previous years, every single car made available is sold.

Berkeley used to be the only location issued a large number of cars for sale, and now other locations have been afforded that ability.

When demand exceeds supply prices rise.


TM:  This call was made on 04/03/08 @ $98.54
Rating:   Positive   $98.54 (04/03/08)
Gain/Loss:   -18.23% in 583 days
Target:   $130.00 (+31.93%) in > one year


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abates   N/A     0 point   commented 563 days ago reply

Hey I live in Berkeley too and I see quite a few of those prius's around but I would say that with the United States being such a large market for Toyota and the declining dollar making their cars more expensive we might see a decline in earnings even with the prius's popularity


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