AAPL continues to innovate like no other company. This company employs the top creative minds and has a management core that knows how to run the company. While AAPL routinely experiences extreme swings in price, no matter what price you get long (now), you'll profit nicely. Look for AAPL to reach $250 in the next 12 months. Also, in order to avoid the big down turns, pay attention to the price as it correlates to its SMAs (20, 50, 100).