Although E-Trade has hit several major stumbling blocks in the last year they have a solid position in the discoutn brokerage and financial services market.
Many people still remember when etrade was the first company to offer simulated stock trading contests similar to socialpicks.com
The reason it has fallen so hard and the reason why they no longer offer contests are one and the same. The financial services industry has is subject to inherent moral failures. When the results of those failures have passed we have to buy into the company with the track record and the ability to compete in the market after the market has hit the floor and we see the bounce.