Coke's Strategy Moves Away From Fizz

Coca-Cola Company (KO) is the world’s largest soft drink maker and undoubtedly one of the most recognized brands throughout the world. Coke’s worldwide brand strength was instrumental in their successful quarterly report released today, which included sales gains of 24% over last year. Much of the increased revenues were a result of gains in emerging markets, especially Mexico and China. Global sales by volume increased 5% last quarter compared to a 6% gain over the previous three quarters combined.