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7 pts

Opinion on  Sony Corp (SNE)     Sector: Consumer Cyclical  >  Industry: Audio & Video Equipment
Wii Owners Could Fuel Sony Surge

Mar 03, 2008 11:10 PM UTC
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Return Risk
-16.12% MID
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Sony's stock has been a dog, mostly because the company has been in a funk for years. They blew their portable music player franchise and it seemed as though they were about to do the same in video games. However  I recently read and article in GameDaily which reports that iSuppli is predicting that Nintendo Wii owners will seek PS3 as a second console in 2008 and that this will be a turnaround year for Sony in video game consoles. This makes sense. My kids have a Wii which they love and now that Blu-Ray has won the HD DVD war, a lot of adults will buy PS3s by Xmas as a two-in-one purchase rather than buy a standalone Blu Ray box. iSuppli also predicts that SNE will cut the price of the PS3 even further by Xmas. This could be a huge year for Sony.


SNE:  This call was made on 03/03/08 @ $46.02
Rating:   Positive   $46.02 (03/03/08)
Gain/Loss:   -59.00% in 262 days
Target:   in > one year
Allocation:   15.0% of portfolio


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Astukphoto
Armin Stuk   20%     1 point   commented 190 days ago reply

May 14, 2008- Sony (SNE) opened eyes this morning. According to Bloomberg, the world's second-largest consumer electronics maker said operating income would rise 20% due in part to the popularity of PlayStation 3 consoles. Sony said its games unit would post its first annual profit in three years compared with analyst expectations of a 40 bln yen loss. The company also beat estimates for 4Q with EPS of $0.28 vs. $0.15 consensus. Revenues rose 10.3% year-over-year to $19.53 bln vs. $19.22 bln cons. Also helping the company's outlook were a boost in sales of digital cameras and flat screen TVs.

From the Bull Pen

For those bullish on Sony; sell-stops can be placed below $45 or $43 for those with a larger risk profile.
http://astuk-virtuallystocks.blogspot.com/


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Astukphoto
Armin Stuk 20% 05/14/2008



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