Is Heelys the real deal? There has been much talk about this stock and the extraordinary growth they have been experiencing. I did a little bit of research on this company around the holidays by calling Heelys' retailers to see what kind of stock was still available and more often than not their shoes were almost sold out. I liked the fact that they were selling well, but not sold out. Sales will probably even pick up in the warmer summer months and as Heelys' continues to expand their distribution channels the shoes will become even more accessible.