iPhone prices have come down since you wrote this, and they may come down even further this year. The monthly data price is even rumored to be lower this year. Sony? Do they still make phones? If you do cash-flow accounting for Apple, to net out the effect from iPhone 24-month revenue recognition, that P/E number you had there is much much lower. Compared to Amazon, it's a very wide discrepancy. Interesting, considering Apple can now sell books, movies, music, and even games in a more efficient manner than Amazon from now and in the future!
