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6 pts

Opinion on  HarleyDavidson Inc (HOG)     Sector: Consumer Cyclical  >  Industry: Recreational Products
Fundamental analysis

Jan 30, 2008 02:15 AM UTC
Return Risk
-62.84% HIGH
Analyst

Fundamental Analysis  

Many high quality consumer discretionary stocks are beaten down to ridiculously low levels. Harley Davidson is one of the best brands in the world that helps the company generate 15+% return on invested capital (ROIC) year after year. Its low debt means it can ride out any recession, no matter how deep. The value of a high ROIC company with low debt is certainly higher than 11x earnings. Try closer to 20x. Great opportunity to pick up a great company at a bargain price.

HOG:  This call was made on 01/30/08 @ $39.59
Rating:   Positive   $39.59 (01/30/08)
Gain/Loss:   -62.04% in 307 days
Target:   $75.00 (+89.44%) in > one year


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