I have to admit that I have a soft spot in my heart for beaten up, ugly looking stocks. But I don't let it effect my investment beliefs. This stock has been mugged since October, and it was truly over valued, and now sits at around $5/ share. The name and history of the company has an value that is difficult to quantify, but certainly is worth something even if the company didn't have a solid growth rate, projected growth (slowing but growing), and a current P/E of 15. This may still go down farther in this current market environment, but long term should be a fantastic story.
Recently developments include entry into the hunting rifle/shotgun market and more directed focus on government contracts.
Disclosure: I do not currently hold this security personally, but have clients that do.