I've ridden this for 2 years and am up 200%. Games are a fact and the new hot titles, like Halo 3, have only begun to be released. Gamestop makes a killing on sales. They are selling the latest game titles at full price, and they have > 50% margins on used games. GME's greatest strength is in its inventory system: they can get the titles (new and used) to the stores that need them quickly. Listen to the conference calls. This is a very well run company. People kids can ride down the street to the nearest Gamestop and pick up the latest game, and trade in their old games. Brick-and-mortar at it's best!