WFMI has had a crappy 12 months... but hey, at least they appeared to have bottomed and are marching in the right direction now. This is a fundie call, a techy call, and a quant call. For me, it is the trifecta. All the dweeby things I do to sift through the sludge. I know, "regular" grocery stores are getting into their space...blah blah blah. And banks tried to get into the brokerage/IB space...get the picture. No the guy sitting in your Chase bank branch is not a real broker. He's a good facsimile and may do ok---or might be a disaster. Why not go with the real thing or go it alone? I digress, but you get the point. Risks: private companies like Trader Joe's do a darn good job in this space too... Could expand too rapidly in a softening econ. People like healthy, but will eat crap if times get bad. Perhaps the digestion of Oats will make WFMI feel bloated and crappy like when I eat oatmeal...