After months of enduring a slow drip downwards, battered HandHeld Entertainment : ZVUE shareholders are getting some relief today. Shares of the microcap online video aggregator and MP3/MPEG player manufacturer shot up after comScore labeled ZVUE the fastest-growing internet property it tracked : “In a news release issued Sept. 18, comScore reported that HandHeld had the largest increase in unique visitors (U.S.) by 327 percent month-over-month from July 2007 to August 2007.”
The actual news doesn’t really match the headline. ZVUE achieved that feat not through real growth, but rather because comScore changed the way it tracked ZVUE’s various websites: “For the first time, comScore is now measuring all of HandHeld’s Web sites as a single entity, a move that coincides with HandHeld’s formal launch of ZVUE Networks, its online video advertising network.”
Bottom line: ZVUE may be growing its websites, but I’d like to see real statistics, such as actual pageviews and revenues across the site compared with the same statistics for the prior month or quarter , rather than the useless apples vs. oranges stats announced today. Still think that any future this company has resides in the websites, and it should ditch the money-losing hardware biz asap.
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