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7 pts

Opinion on  Sonic Corp. (SONC)     Sector: Services  >  Industry: Restaurants
Sonic's Year For Growth

May 11, 2007 01:20 PM GMT

Recent News   Fundamental Analysis   Analyst Recommendation   Favorable/Unfavorable Valuation  

I think this is the year for the fast food chain's growth.  I was doing some research actually on Chipotle (my favorite fast food place) and actually stumbled upon this one because I felt that though CMG was a fast grower, it's P/E was a bit high in my opinion compared to its competitors.  I think CMG is great, but that I probably missed the boat.  However with SONC I thought th eP/E was fair, and the fundamentals look good, plus they are looking at same store sales growth of about 12% this year, opening a number of new locations throughout the country, and plan an aggressive stock buyback, which will push the value of this stock upwards.  I just bought it last week at $22.51.

The main reason for my optimism is simple.  I have been salivating over food that I've seen in their ads on cable for years, but came to a realization awhile back that there is no Sonic located anywhere within 200 miles of where I live.  I went to their site to look at their coverage map and found that they have no presence in many of the major metro areas throughout the country, including the north east, north west, and southern California.  This company's got plenty of room to grow and a great menu.


SONC:  This call was made on 05/11/07 @ $23.64
Rating:   Positive   $23.64 (05/11/07)
Gain/Loss:   -65.95% in 1844 days
Target:   $28.00 (+18.44%) in Six months


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Who voted on this idea?
timboutillier 51% 06/04/2007



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Christopher Hunt-Walker previously rated SONC
Positive +0.00% Bullish on SONC ...
05/11/2007
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