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6 pts

Opinion on  Rentrak Corp. (RENT)     Sector: Services  >  Industry: Motion Pictures
Short Rentrak Corporation (RENT)

Sep 29, 2009 04:54 PM GMT
Stock_picks_expert
Return Risk
+2.91% LOW
Sr. Analyst

Insiders are selling
Revenues are down
EPS are down
RENT underperform compare with the market last 3m
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Rentrak Corporation delivers content performance data for
various entertainment platforms and media technologies,
including television, theatrical, home entertainment, mobile,
and broadband video in the United States and Canada.
The company operates through two divisions: Pay-Per-Transaction
(PPT), and Advanced Media and Information (AMI). The PPT division
focuses on managing the company?s business operations that facilitate
the delivery of home entertainment content products, such as DVDs
and Blu-ray Discs, as well as related rental and sales information
for the content to home video specialty stores and other retailers,
on a revenue sharing basis. This segments? digital direct revenue
sharing (DRS) services collect, track, audit, and report the results
of DRS retailers to the respective suppliers.


RENT:  This call was made on 09/29/09 @ $17.23
Rating:   Negative   $17.23 (09/29/09)
Gain/Loss:   +13.23% in 69 days
Target:   $15.10 (-12.36%) in Three months


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am8   N/A     1 point   commented 68 days ago reply

I'd be careful about shorting this company. While the valuation is ahead of the fundamentals, it's strategically in a very attractive space. Just look at the new hires. It has a low institutional ownership which could change easily. For investors with a longer time horizon, I would look to go long on dips closer to $15.


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