Muscle Flex Inc. ( MFLI ) is a leading edge fitness, health and lifestyle company focused on developing exciting brands and new products to market using direct response TV advertising and infomercials as well as cutting edge brand and image marketing. The company has designed all its products with the average person's lifestyle in mind.
Muscle Flex’s VATA Brasil sports and active wear collection is an ultra comfortable active wear line that utilizes superior moisture control fabric. The VATA Brasil OneFit fabric is an amazing innovation in sporting wear apparel, offering the advantages of being lightweight, highly elastic, and having four times the filaments than regular fabric.
The company’s newest product, The BUDDY Tablet Caddy™, is a personal, compact and portable tablet caddy with three individual compartments and a digital timer to remind users when it’s time to take vitamins or prescriptions. The pharmacist approved tablet caddy ensures the maximum effectiveness of all medications and supplements.
Founder and CEO Danny Alex leads the company with nearly three decades of experience in the health, fitness and athletic lifestyle. Since a young age, regular exercising and maintaining a healthy lifestyle has been a key part of Danny’s life. Today, it is his passion to help others get excited about themselves through fitness and healthy living.
Muscle Flex, Inc. (MFLI.PK) Signs Comprehensive Agreement with Houston PAD
Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops new brands and products to market using direct response TV advertising and infomercials. The company also uses cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.
The company announced Friday of last week that it has signed a comprehensive agreement with Houston PAD, master distributor of VATA Brasil OneFit Active Wear, to market an exclusive Muscle Flex by VATA Brasil Women’s Sports & Active Wear Collection, a co-branded Muscle Flex VATA Brasil Collection as well as the full VATA Brasil line of Sports and Active Wear apparel. They also announced a new website which provides consumers with details about the product lines – www.MuscleFlexVATA.com.
The agreement provides Muscle Flex three full and distinct apparel collections that it will market via a 30 minute television program as well as traditional and online retail channels. The three Collections are: The Muscle Flex VATA Brasil Collection and The VATA Brasil Collection, both of which be launched in October 2009; and The Exclusive Muscle Flex Premiere by VATA Brasil Collection which is due to be launched in early 2010.
The collections use the specifically-designed VATA OneFit fabric, which is a lightweight, highly elastic fabric that has four times more filaments than regular fiber. The fabric also has a memory stretch quality which allows for added comfort. Another unique property of the fabric is that it draws moisture away from the body in a natural wicking process.
Muscle Flex, Inc. (MFLI.PK) to Attend the Emmy Awards GBK Productions Gifting Lounge for Its North American Debut of Next-Generation Sports Wear Collection
Muscle Flex Inc. announced earlier this morning that it will be attending the GBK Productions Emmy Awards Gifting Lounge this week in Los Angeles where it will debut the Muscle Flex VATA Brasil Sports & Active Wear collection. This invite only event will be attended by Hollywood’s elite celebrities, media, agents, producers and Hollywood insiders, in addition to national and international media and press organizations.
Earlier this year, the company announced that influential Hollywood insider GBK Productions provided a standing invite to Muscle Flex to all of its high profile Hollywood and National media events. GBK Productions hand selects companies to attend their luxury and high profile galas for the purpose of connecting with today’s hottest celebrities, personalities and media with new and exciting products to create an industry “buzz” and national media exposure. GBK Productions has put on some of the most prestigious events and gifting suites in Hollywood, including: The MTV Music Awards, The Golden Globes, The Oscars, The American Music Awards, Cannes, the Sundance Film Festival, the Emmy Awards as well as the Superbowl, and many others.
Muscle Flex believes that events such as the Emmy Awards GBK Productions Gifting Lounge forms an integral part of the company’s strategy to launch new products with intensified media exposure. This prestigious exposure allows for potential endorsement deals, testimonials and participation by some of Hollywood’s most visible celebrities in helping to establish Muscle Flex brands.
“Muscle Flex’s suite of products has that exciting, large market potential and celebrity appeal that can work extremely well in the high-profile gifting shows and Hollywood events,” stated Gavin Keilly, President of GBK Productions. “GBK presents some of the most prolific and sought after Hollywood gifting events. Muscle Flex and their suite of products is always a welcome addition to the lineup.”
“GBK Productions is an influential player in Hollywood and we are thrilled to be associated with Gavin Keilly and his talented group of media professionals. Our new products are being launched through a comprehensive marketing model in the $150 Billion direct response TV industry. GBK Productions provides the celebrity association and heightened ‘media buzz’ that differentiates our product releases and complements our efforts to maximize product awareness through multiple media channels,” commented Danny Alex, Muscle Flex CEO.
The Exclusive Muscle Flex Premiere(TM) by VATA Brasil(TM) Collection — The Muscle Flex Premiere line shall be an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.
The Muscle Flex VATA Brasil Collection — This Collection shall be comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex shall co-brand with VATA Brasil. The collection shall encompass 15 – 18 pieces with an exclusive marketing agreement for the direct response marketing vehicle. To be launched in October 2009.
The entire VATA Brasil and the Exclusive Muscle Flex Premiere Collection is a OneFit(TM) garment that fits sizes 0 – 12 making it a perfect candidate for a direct response 30 minute television program. The specially designed VATA OneFit fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature.
According to the press release, Muscle Flex will provide additional details regarding the 30 minute television program for the Exclusive Muscle Flex Premiere(TM) and Muscle Flex VATA Brasil(TM) Collections shortly.
The Muscle Flex, Inc. (MFLI.PK) VATA Brasil(TM) Sports and Active Wear Collection to Be Included in Nominee Gift Basket
Muscle Flex Inc. announced this morning that its VATA Brasil(TM) Sports and Active Wear Collection will be included in the prestigious and exclusive “Everybody Wins at the Emmys Gift Basket” produced by Lash Fary and Distinctive Assets (www.DistinctiveAssets.com). Lash Fary founded Distinctive Assets which has provided the most coveted and sought after Gift Baskets to Hollywood celebrities and industry elite for more than ten years.
Lash Fary is regarded as one of Hollywood’s most influential product trend setters and high profile celebrity event organizers. Under his leadership, Distinctive Assets has set new standards for Gift Baskets and Gift Lounges for events such as the GRAMMYs, the Tony Awards, the Latin GRAMMYs, the People’s Choice Awards, MTV Movie Awards and many others. Lash Fary and Distinctive Assets have gifted many famous entertainment figures including Paris Hilton, Brad Pitt, Oprah Winfrey, Martha Stewart, Fergie and Denise Richards.
“Danny Alex and Muscle Flex are a great addition to our Emmy Nominee Gift Baskets,” stated Lash Fary. “The Muscle Flex VATA Brasil Sports & Active Wear Line is both chic and practical, and we are looking forward to a long and exciting relationship with Danny Alex and Muscle Flex.”
“When Lash Fary and Distinctive Assets decides to include you in one their gift collections, you say one thing: Thank You,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “Lash Fary is an influential Hollywood insider, and Muscle Flex feels privileged to be a part of any Distinctive Assets event since they are at the center of launching exciting new products that set trends inside Hollywood and with today’s most visible celebrities.”
Muscle Flex, Inc.’s (MFLI.PK) VATA Brasil(TM) Sports and Active Wear to Be Broadcast Live on Fox News in Las Vegas and Los Angeles
Muscle Flex Inc. announced this morning that the Muscle Flex VATA Brasil Sports and Active Wear Line will be featured on Fox Morning News in Las Vegas on Thursday September 17 at 8:50 am and on FOX Evening News in Los Angeles (Southern California) on CBS KCAL on Friday September 18 at 6:00 pm. Lash Fary, Founder of Distinctive Assets, will be on the Fox News broadcasts to showcase his “Everybody Wins at the Emmys Gift Basket”, in which the Muscle Flex VATA Brasil Sports and Active Wear line is included.
Lash Fary is regarded as one of Hollywood’s most influential product trend setters and high profile celebrity event organizers. Under his leadership, Distinctive Assets has set new standards for Gift Baskets and Gift Lounges for events such as the GRAMMYs, the Tony Awards, the Latin GRAMMYs, the People’s Choice Awards, MTV Movie Awards and many others. Lash Fary and Distinctive Assets have gifted many famous entertainment figures including Paris Hilton, Brad Pitt, Oprah Winfrey, Martha Stewart, Fergie and Denise Richards.
According to the press release, Muscle Flex will provide additional information concerning the 30 minute television program for the Exclusive Muscle Flex Premiere(TM) and Muscle Flex VATA Brasil(TM) Collections in more detail shortly.
Muscle Flex, Inc. (MFLI.PK) to Pursue All Infringement Damages Against World Wrestling Entertainment (WWE)
Muscle Flex Inc. announced today that it will be pursuing all infringement damages against the World Wrestling Entertainment for its unauthorized use of “Raw” in Canada. Using “Raw” for more than a decade without permission, Muscle Flex has accumulated significant evidence to prove that the WWE procured the sale and distribution of “Raw” labeled products that infringed on the “In the Raw®” wares and services. Approximately seven years ago, a Cease and Desist order was issued but was ignored by the WWE as they continued to sell “Raw” branded merchandise in Canada knowing that ‘In the Raw’ was a registered trademark.
In a press release dated July 20, 2009, Muscle Flex Inc. disclosed that it was in possession of WWE “Raw” labeled items that it believes directly infringe on its ‘In the Raw’ trademark. These items include: various CDs, VHS tapes and a number of apparel items. In WWE’s most recent reported financial quarter, combined sales of WWE’s consumer products and digital media business segments generated $40 million in global revenues. In previous quarters, these numbers were even higher.
The multi-year dispute between Muscle Flex’s “In the Raw” and WWE’s “Raw” trademark concluded in April of this year when Muscle Flex successfully defended its “In the Raw®” trademark against WWE “Raw” trademark in a final Federal Court appeal by the WWE. June of last year, the Canadian Intellectual Property Office (CIPO) Opposition Board issued its final decision with respect to the WWE Canadian trademark application for “RAW.” The ruling confirmed that certain wares listed in the RAW trademark application 1,153,018 were confusingly similar and lacked distinctiveness from the “In the Raw®” registered trademark.
“If someone steals your car and decides to drive it for 15 years knowing it was yours, how would you react?” commented Danny Alex, CEO of Muscle Flex Inc. “Now that the appeal process has concluded, Muscle Flex has begun the process to fully monetize all elements of its ‘In the Raw’ trademark including all infringement and potential damages caused by the WWE in its unauthorized use of ‘Raw’ in Canada. This has been a very long process and I fully intend to bring full and complete restitution to Muscle Flex shareholders… full stop.”
Danny Alex added, “We are measuring the specific potential damages the WWE has caused over the years and the dilution of our ‘In the Raw’ brand in Canada as a result of WWE’s infringement. In 2002, we issued a Cease and Desist order that was ignored by the WWE as they continued to sell ‘Raw’ branded merchandise, and continue to do so in Canada, knowing that ‘In the Raw’ was and is a registered trademark in Canada and has been for many years prior.”
According to the press release, Muscle Flex Inc. is currently developing its first generation of “In the Raw” logo designs that will appear on all branded merchandise. It is expected that details of the Muscle Flex ‘In the Raw’ brand will be released shortly.
The Muscle Flex, Inc. (MFLI.PK) VATA Brasil Sports & Active Wear Line to Be Included in the “Andre Agassi’s 14th Annual Grand Slam for Children” Gift Basket
Muscle Flex Inc. announced Friday that its Muscle Flex VATA Brasil Sports & Active Wear Line will be included in the “Andre Agassi’s 14th Annual Grand Slam for Children” Gift Basket by Lash Fary and Distinctive Assets. Attracting some of the biggest names in entertainment, the annual Andre Agassi Grand Slam for Children is the largest single fundraising event held in Las Vegas.
Since its inception approximately 14 years ago, the Grand Slam for Children has been distinguished by its roster of first-rate entertainers. The Grand Slam for Children concert fundraiser benefits the Andre Agassi Charitable Foundation (AACF), a non-profit organization focused on assisting at-risk youth in Las Vegas, where Agassi was raised.
Andre Agassi’s Grand Slam for Children Event attracts some of the world’s distinguished celebrities. Previous presenters and performers include:
Andre Agassi
Paris Hilton
Carlos Santana
George Lopez
Josh Groban
Seal
Mary J. Blige
Emeril Lagasse
Natasha Bedingfield
Goo Goo Dolls
Emily Procter
Hall & Oates
Celine Dion
Matchbox 20
Ellen DeGeneres
Jay Leno
Usher
John Mayer
Leann Rimes
Billy Joel
Sarah McLachlan
“Muscle Flex is extremely honored to be a part of Andre Agassi’s event,” stated Danny Alex, CEO and Founder of Muscle Flex Inc. “It will once again propel Muscle Flex as well as the Muscle Flex VATA Sports and Active Wear Collection in front of and place product in the hands of some of today’s biggest international celebrities. As well, disadvantaged children is a huge focus for Muscle Flex. This is a fantastic event and Andre Agassi and all of the celebrity performers and presenters who have participated have made and continue to make a huge positive impact on the lives of so many children. It is truly an honor for Muscle Flex.”
CEO of Muscle Flex Inc. (MFLI.PK) to Attend the 2009 Emmy Awards Show
Muscle Flex Inc. also announced Friday that its CEO, Danny Alex, will attend this year’s Emmy Awards show Sunday, September 20 in Los Angeles. Muscle Flex is proud to be a part of a number of high profile events associated with this year’s Emmy Awards and anticipates this year to be one of the best yet.
The 2009 nominees include some of the biggest names in entertainment including Christina Applegate, Charlie Sheen, Steve Carell, Glenn Close, Tina Fey and Julia Louis-Dreyfus. Attending the Emmys with Danny Alex will be Model and Muscle Flex Girl, Meghan Beck.
“The Emmy Awards Show is going to be a great way to wrap up an amazing week for Muscle Flex. I attend this year’s Emmys on behalf of Muscle Flex and, as with every event, represent the Muscle Flex brand on behalf of all shareholders,” stated Danny Alex, CEO and Founder of Muscle Flex Inc. “Muscle Flex will be seeing the benefits of Emmys week well into the future as a number of significant relationships were formed as well as national media exposure garnered.”
According to the press release, Muscle Flex will review its Emmys week successes in a press release scheduled for next week.
Muscle Flex Inc. (MFLI.PK) Announces Second Product Release; The Beagle StepFit(TM) Pedometer and the Beagle Mini
Muscle Flex Inc. was pleased to announce this morning the details of its second product release, The Beagle StepFit(TM) Pedometer (www.BeagleStepFit.com), a multi-functional pedometer. Clipping onto the waist of an individual for walking or running, the device provides the wearer with detailed information as to how many steps the person has taken as well as the distance traveled. In addition to these standard features, however, Muscle Flex has taken the pedometer one step further by including the following features:
1. Body Fat Monitor
2. Step Counter
3. Calorie Burn Counter
4. Distance Calculator
5. Exercise timer
6. Clock with Alarm: 12/ 24 Hour format
Retailing at $19.95, the Muscle Flex Beagle StepFit Pedometer will come with two free Beagle Minis(TM). The Beagle Mini is a Muscle Flex pedometer that is a step, distance and calorie counter all in one. The Beagle StepFit comes with the Muscle Flex lifetime guarantee.
According to the press release, Muscle Flex is working on a 1 and 2 minute short form direct response commercial for the Beagle that will be aired nationwide before Christmas. The final script for The Beagle is in the final stages of completion with filming expected within the next 2-3 weeks. Danny Alex, the colorful and flamboyant CEO and Founder of Muscle Flex, will host The Beagle TV commercial segments.
“Muscle Flex is going to get America fit, one step at a time,” stated Danny Alex, CEO of Muscle Flex Inc. “We are very excited about The Beagle StepFit Pedometer and strongly believe that it will be a blockbuster hit for Muscle Flex. One of the key strategies of Muscle Flex is developing strong brand recognition by becoming the defacto name within a product category. We will make the Muscle Flex Beagle StepFit the name everyone in America associates with a high quality pedometer.”
Muscle Flex also told investors that it will soon be releasing its first value priced product, The BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) direct response TV commercial nationally as well as its up and coming sports and active wear lines, The Muscle Flex Premiere(TM) and Muscle Flex VATA Brasil(TM) collections (www.MuscleFlexVATA.com) which will be marketed via a 30 minute direct response television program as well as traditional retail. It is anticipated that Muscle Flex will release details of its third value priced product in the very near future.
Muscle Flex, Inc. (MFLI.PK) Reports on Emmy Awards Week Activities; Describes Them as Being “Extremely Successful”
Wrapping up its Emmy Awards activities on Sunday, Muscle Flex Inc. yesterday provided investors with an overview of the many events the company was a part of.
The two-day GBK Productions Emmy Awards Gifting Lounge was held on Friday and Saturday from 11 am – 6 pm. Muscle Flex met and showcased its Muscle Flex VATA Brasil(TM) Sports and Active Wear Line to a number of individuals from the press and media outlets, including three television / online interviews as well as magazines and online columns. Additionally, Danny Alex spent time with and showcased the Muscle Flex VATA Brasil Collection to a number of high profile celebrities such as Jennifer Love Hewitt, Morgan Fairchild, Randy Jackson and Neal McDonough, to name a few.
According to the press release, a total of 39 various television celebrities visited the Muscle Flex suite and the comments made on the Muscle Flex VATA Brasil Collection were extremely positive and upbeat. During the week, Muscle Flex developed many significant relationships and networking contacts, many of which may be extremely beneficial and lucrative to Muscle Flex. Details will be provided as material changes develop.
The week ended with the 61st Annual Primetime Emmy Awards Show on Sunday evening. Danny described the Emmys Show as a fabulous production and a great way of meeting and developing relationships with some of television’s most prolific celebrities and insiders. The company believes the relationships that were formed are of high value in their potential benefit.
In addition, Muscle Flex was included in the prestigious “Everybody Wins at the Emmys Gift Basket” produced by Lash Fary and Distinctive Assets. Lash Fary is the founder of Distinctive Assets which has provided the most coveted and sought after Gift Baskets to Hollywood celebrities and industry elite. Distinctive Assets has set new standards for Gift Baskets and Gift Lounges for events such as the GRAMMYs, the Tony Awards, the Latin GRAMMYs, the People’s Choice Awards, MTV Movie Awards and many others. Lash Fary and Distinctive Assets have gifted many famous entertainment figures including Paris Hilton, Brad Pitt, Oprah Winfrey, Martha Stewart, Fergie and Denise Richards.
All Nominees who did not win their category received a Distinctive Assets “Everybody Wins at the Emmys Gift Basket.”
Muscle Flex, Inc. (MFLI.PK) Applies for the Beagle StepFit(TM) Trademark
Muscle Flex Inc. announced this week that it has submitted its trademark application for The Beagle StepFit with the USPTO (United States Patent and Trademark Office). The Beagle StepFit is a multi-functional pedometer that clips onto the waist of an individual for walking or running and provides the wearer with detailed information as to how many steps the person has taken as well as the distance traveled. In addition to these standard features, however, Muscle Flex has taken the pedometer one step further by including the following features:
1. Body Fat Monitor
2. Step Counter
3. Calorie Burn Counter
4. Distance Calculator
5. Exercise timer
6. Clock with Alarm: 12/24 Hour format
According to the press release, Muscle Flex is working on a 1 and 2 minute short form direct response commercial for the Beagle that will be aired nationwide before Christmas. The final script for The Beagle is in the final stages of completion with filming expected within the next 2-3 weeks. Danny Alex, the colorful and flamboyant CEO and Founder of Muscle Flex, will host The Beagle TV commercial segments.
Andre Agassi Foundation Includes Muscle Flex, Inc.’s (MFLI.PK) VATA Brasil(TM) Sports & Active Wear Line in the Distinctive Assets “Andre Agassi’s 14th Annual Grand Slam for Children” Gift Basket
Muscle Flex, Inc. announced yesterday that its Muscle Flex VATA Brasil Sports & Active Wear Line will be included in the “Andre Agassi’s 14th Annual Grand Slam for Children” Gift Basket by Lash Fary and Distinctive Assets. Hosted by tennis legend and philanthropist Andre Agassi and presented by Genworth Financial, the 2009 Grand Slam for Children has been scheduled for Saturday, Sept. 26 at Wynn Las Vegas.
As part of the Distinctive Assets Gift Basket, Muscle Flex will gift thirty Muscle Flex VATA Brasil Sports and Active Wear ensembles to the presenters and performers of the event. Past entertainers include: Barbra Streisand, Sir Elton John, Billy Joel, Phil Collins, Jerry Seinfeld, Stevie Wonder, Ellen DeGeneres, Jamie Foxx, Robin Williams, Celine Dion, Don Henley, Glenn Frey, Rod Stewart, Tony Bennett, Luther Vandross, Usher, Matchbox Twenty, Goo Goo Dolls, Faith Hill, Tim McGraw, Mary J. Blige, Kelly Clarkson, John Mayer, Dennis Miller, Ray Romano, Lionel Richie, Carlos Santana, Earth, Wind & Fire, Seal, Tears for Fears, Duran Duran, Hall and Oates, Josh Groban, Natasha Bedingfield, Sheryl Crow, The Killers and Lifehouse among others.
Muscle Flex will also provide five Muscle Flex VATA Brasil Sports and Active Wear gifts to the media as part of the national exposure provided by participating in “Andre Agassi’s Grand Slam for Children” Gift Basket by Lash Fary and Distinctive Assets.
“Muscle Flex is extremely honored to be included in the Andre Agassi’s Grand Slam for Children Gift Basket,” stated Danny Alex, CEO and Founder of Muscle Flex Inc. “It will provide product placement with some of today’s most celebrated and prolific entertainers as well as garner significant media attention. Also, children are a huge focus for Muscle Flex’s charitable efforts. This is a fantastic event and Andre Agassi and all of the celebrity performers and presenters who have participated have made and continue to make a huge positive impact on the lives of so many children.”
The Andre Agassi Foundation for Education is a nonprofit public charity with the mission of transforming education to create opportunities for children. Through its public charter school, the Andre Agassi College Preparatory Academy, the Foundation serves underserved youth in Las Vegas with a quality K-12 education to prepare for excellence in college and beyond. Through state and national advocacy, the Foundation also works to increase investment and accountability in public schools.
Muscle Flex, Inc. (MFLI.PK) Founder & CEO Featured in Online Radio Interview With SmallCapVoice
Muscle Flex Inc. announced today that Founder & CEO, Danny Alex, has been interviewed by online radio host Stuart Smith of SmallCapVoice.com, participating in a detailed, one on one question and answer session about Muscle Flex Inc.
During the 15 minute interview, Muscle Flex CEO Danny Alex detailed the company’s business plan, focus and overall corporate strategy. The comprehensive and detailed interview provides specific and genuine insight into the corporate philosophy and strategy of Muscle Flex Inc.
Muscle Flex, Inc. (MFLI.PK) Readies Direct Response TV Infomercials for New Products, Coinciding with Several Major National Promotions
Muscle Flex Inc. announced this morning that it will be releasing The BUDDY Tablet Caddy(TM) and the Beagle StepFit(TM) Pedometer simultaneously in early November. The company gave two primary reasons for this release strategy:
1. Muscle Flex decided to run both commercials in the same markets so that each product reinforces the other in terms of corporate and product awareness.
2. Muscle Flex has lined up a number of high profile national promotional events that will bring significant market awareness to the Muscle Flex brand as well as both products simultaneously. These high profile promotional events have yet to be announced.
Believing that it can dramatically affect the sales numbers of each product through congruent and paralleled marketing campaigns, Muscle Flex has scheduled a number of very high profile promotions that will bring added awareness. The goal is to expand the BUDDY Tablet Caddy and The Beagle StepFit into the same markets and then release new products in the markets that Muscle Flex has well established corporate and product awareness.
“The strategy is a simple one in that we want each product to reinforce the other and bring the additional consumer awareness, not only to the products, but to Muscle Flex as a trusted and recognized health, fitness and lifestyle brand,” stated Danny Alex, CEO of Muscle Flex Inc. “With the very high profile promotional events Muscle Flex has planned and the release of The BUDDY(TM) and The Beagle(TM) in the same markets, we feel that we can greatly increase our initial sales and growth curve quickly.”
The Muscle Flex, Inc. (MFLI.PK) and Sterling Worldwide Entertainment’s Daytime Primetime TV Show Attracts Major Interest from Global Television Distributors
Muscle Flex Inc. and Sterling Worldwide Entertainment, LLC, a subsidiary of Visual Industries, Inc., announced together that their television show “Sugar Free,” which is currently in pre-production, has received significant interest from global television program distributors. According to the press release, they have already engaged the interested media conglomerates in discussions.
Muscle Flex and Sterling each hold a 50% ownership in “Sugar Free” and will equally share future revenues. Currently in the final stages of pre-production, the companies, upon completion, will pitch the show to major television networks and national cable stations for North American and International distribution.
The initial interest is credited to the timely and compelling program content of “Sugar Free” as well as the strong relationships Sterling can leverage in the global television space. Interest in “Sugar Free” is not limited to only program broadcasts, but also extends to sales and distribution of the “Sugar Free” DVD series.
Today, more than 21 million people (7% of the population) have diabetes and even more suffer from obesity and other illnesses. “Sugar Free” delivers real-life, practical solutions to anyone wishing to develop and maintain a healthy lifestyle. Hosted by a top-rated TV celebrity, “Sugar Free” takes a fun, in-your-face approach to demonstrating sugar-free recipes, exercises, and how to maintain a sugar-free life at work events, lunches, and dinners. Celebrity guest appearances will help add variety and depth to keep programming fresh each day.
“Revenue derived from a television program like Sugar Free can be significant. With the huge success of such TV shows as ‘The Biggest Loser’ and ‘Celebrity Fit Club,’ diet and exercise shows have been spun into television gold,” stated Danny Alex, CEO of Muscle Flex Inc. “‘Sugar Free’ has it all — the information, ideas and personalized motivation to help viewers get healthy and stay that way. The show is truly different — it’s a cooking lesson, self-help talk show and reality TV all in one.”
Kira Baskerville, CEO of Sterling Worldwide Entertainment, added, “‘Sugar Free’ will be a show that will help many people worldwide live healthier, longer lives. Sterling is excited to bring ‘Sugar Free’ to the international market place with Muscle Flex.”
“Sterling not only possesses the talent and experience to develop an A-class daytime/primetime TV program but they also have long-standing relationships that can propel ‘Sugar Free’ into widespread distribution globally,” continued Danny Alex, CEO of Muscle Flex Inc. “Sterling has successfully launched health and wellness TV shows globally, including the U.K., Europe and the U.S. ‘Sugar Free’ is one of Muscle Flex’s best kept secrets and its potential has not been fully addressed by investors.”
Further details will later be released in order to protect proprietary content, ideas and information.
Muscle Flex, Inc. (MFLI.PK) Announces TV Promotional Plans for the Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection
Muscle Flex Inc. announced this morning that it will produce and air a 2 minute direct response commercial for its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection ahead of its 30 minute TV program. Muscle Flex anticipates launching the Muscle Flex VATA Brasil(TM) Collection in October 2009 and the Exclusive Muscle Flex Premiere(TM) Collection by VATA Brasil(TM) early next year.
Intended to kick off substantial ecommerce revenue as well as introduce the sassy, sexy and exciting styles of this one-of-a-kind active wear collection, the Muscle Flex VATA Brasil 2 minute commercial will be a “drive to the internet” strategy. The commercial will be aired in cities where the BUDDY Tablet Caddy(TM) and the Beagle StepFit(TM) have already established significant Muscle Flex brand awareness and loyalty to enhance revenue and website traffic numbers.
The Muscle Flex VATA Brasil and the exclusive Muscle Flex Premiere Collections are a OneFit(TM) garment that fits sizes 0-12 making it a perfect product for a direct response 2 minute and 30 minute television program. The VATA OneFit(TM) fabric is designed to be a lightweight, highly elastic fabric that has four times more filaments than regular fabric. This cutting-edge fabric has a memory stretch quality for incredibly comfortable wear while featuring a natural wicking that uses no chemical treatments to draw the moisture from the skin to the surface where it quickly evaporates.
According to the press release, the 2 minute commercial will air prior to the full length 30 minute program which will showcase both the Muscle Flex VATA Brasil and the Exclusive Muscle Flex Premiere Collections. The 30 minute program, which was announced yesterday, will be an exciting showcase of both collections and will utilize 4 or 5 of today’s high profile female celebrities. Muscle Flex CEO Danny Alex will host the 30 minute program and promises that it will be a one-of-a-kind entertaining and inspiring showcase of both collections.
“The Muscle Flex VATA Brasil and the Muscle Flex Premiere lines are the hottest thing to hit female sports, fitness and casual apparel. We fully expect to capture significant market share in the female apparel category and grow that share exponentially,” commented Danny Alex. “The reaction to the lines has been phenomenal to say the least. During Emmy week, we had the opportunity to showcase and gift pieces from the line to a large number of celebrities and media and the response was truly amazing. In addition to the TV commercials, we have several high profile promotional events scheduled over the next few months that will truly propel both collections to the next level.”
Muscle Flex, Inc. (MFLI.PK) to Join the Official Latin GRAMMY(R) Awards Talent Gift Lounge to Showcase Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection
Muscle Flex Inc. announced this morning that it will be a part of the official Backstage Talent Gift Lounge at the 10th Annual Latin GRAMMY Awards where it will showcase its Muscle Flex VATA Brasil(TM) Sports & Active Wear Collection. The Latin GRAMMYs are being held at the Mandalay Bay Events Center in Las Vegas on November 5, 2009 and will be broadcast live on the Univision Network. Muscle Flex will have two representatives backstage during rehearsals for a two-day gifting event.
Produced by industry leader Distinctive Assets, this official gift lounge is an invite-only showcase of some of the hottest products hand-picked by one of Hollywood’s most influential trendsetters, Lash Fary, founder of Distinctive Assets. Recognized as one of the most watched television music events globally, the Latin GRAMMY Awards attracts many of the largest and most influential media and international press organizations as well as musicians and industry leaders. This premier event will coincide with Muscle Flex’s BUDDY Tablet Caddy(TM) and Beagle StepFit(TM) commercial launches.
Although this year’s talent is yet to be released, celebrities who have previously come out to perform or present at the Latin GRAMMY Awards include:
Shakira, Ricky Martin, Jennifer Lopez, John Legend, Gloria Estefan, Carlos Santana, George Lopez, Jessica Simpson, Thalia, Marc Anthony, Eva Longoria, Los Tigres Del Norte, Black Eyed Peas, Sofia Vergara, Calle 13, Juan Luis Guerra, Penelope Cruz, Salma Hayek, Daddy Yankee and Daisy Fuentes
Muscle Flex is excited to showcase its Muscle Flex VATA Brasil Sports and Active Wear Line to the incredible list of international media and musicians. The possible media exposure garnered from this backstage event for the company’s Muscle Flex VATA Brasil Collection is admirable. The company will have the opportunity to meet and place Muscle Flex VATA Brasil pieces into the hands of some of the most influential entertainers and industry insiders.
“Muscle Flex is eager to participate in any media driven event that showcases and brings the potential for international attention to our products,” stated Danny Alex, CEO of Muscle Flex Inc. “This Distinctive Assets Gift Lounge is part of the official Latin GRAMMY week activities and will allow Muscle Flex to be face to face with the world’s most prolific and influential press, entertainers, music insiders and celebrities. It is the perfect recipe to launch the Muscle Flex BUDDY Tablet Caddy and Beagle StepFit national commercial campaigns.”
Muscle Flex, Inc. (MFLI.PK) Announces New Product Portfolio in the “Water” Category
Muscle Flex Inc. announced this morning that it is developing a portfolio of “Water” related products. With plans to market using its direct response, online ecommerce and traditional retail methods, the water related products will be included as one of the company’s main product categories.
Muscle Flex credits “Water” as potentially the most important ingredient in maintaining a healthy lifestyle. It has been estimated that as much as 75% of Americans do not drink enough good clean water. Water consumption is one of Danny Alex’s, the CEO and Founder of Muscle Flex Inc., 30 fitness rules to living a better and healthier lifestyle.
Muscle Flex is currently finalizing an at-home water filtration product that is expected to retail from between $19.95 – $29.95. The company plans to market the product via a 2 minute short form commercial. Muscle Flex is also developing other water related products from easy at-home and on-the-go filtration products to bottled water and water that is infused with additional nutrients and enhanced benefits.
The benefits of drinking ample amounts of water are numerous:
– Dehydration can slow down one’s metabolism as much as 3%
– One glass of water can shut down midnight hunger angst.
– Lack of water is considered the primary reason for daytime fatigue.
– Research indicates that 8-10 glasses of water a day could
significantly ease back and joint pain for up to 80% of sufferers.
– A mere 2% drop in body water can trigger fuzzy short-term memory,
trouble with basic math, and difficulty focusing on the computer screen or on a printed page.
– Drinking ample amounts of water daily has been found to decreases the
risk a number of negative human conditions and diseases.
“Water products are a major focus for Muscle Flex Inc.,” commented Danny Alex. “If people drank 1 or 2 glasses of water when they felt sluggish, tired or fatigued, within minutes they would feel revived and come alive. Water is something that everyone MUST drink and everyone understands the importance of it. Muscle Flex will be a one-stop provider of real-life ‘Water’ solutions for people … solutions that are innovative and that can easily be applied to anyone’s lifestyle.”
He continued, “Becoming and staying healthy is all about simple one-step at a time lifestyle changes that take hold and stick as permanent lifestyle changes. As with the majority of Muscle Flex products, the Muscle Flex lifetime guarantee will apply to our water related products. It shows our commitment to quality as well as building the brand name, Muscle Flex, that people trust and hold in high regard. Unequivocal consumer trust in Muscle Flex and in all Muscle Flex brands is critically important as an over-all corporate mission.”
Muscle Flex, Inc. (MFLI.PK) Showcases Innovative Sportswear Line
Muscle Flex Inc. is into health and fitness in far more ways than just exercise equipment. A great example is their Muscle Flex VATA Brasil Sports & Active Wear Line, a collection of ultra-comfortable active wear that has been designed to provide unparalleled moisture control. The clothing is made from special micro-fiber yarn that is hydrophobic, meaning that it repels moisture as it develops. The unique properties of the VATA BrasilTM OneFitTM fabric actually draw moisture away from the skin, forcing it to the surface by way of millions of specially designed filaments. Once on the surface, the moisture quickly evaporates.
The innovative OneFit VATA Brasil fabric has four times the number of filaments as regular yarn, and is designed to stretch and fit in total comfort from sizes 0-12. The memory-stretch feature keeps garments fitting perfectly every time, with unmatched comfort. Once you get into your Muscle Flex VATA Brasil active wear clothes, you won’t want to get out.
In addition, coming next year is the exclusive Muscle Flex Premiere collection by VATA Brasil. It will have the same OneFit fabric, but with the added excitement of the Muscle Flex Premiere styling.
These dynamic new collections will be showcased in a 30-minute television segment being developed by Muscle Flex. It’s to be a straight-forward, honest, and energizing depiction of the Muscle Flex Premiere and VATA Brasil Sports & Active Wear collections. As part of the segment, an exciting array of A-list celebrities are expected to visit Muscle Flex founder Danny Alex.
After a lifetime of fitness, sports and business pursuits, Danny founded Muscle Flex in 2007 with the goal of bringing the best fitness, health, and wellness products to market, using direct response marketing. This As Seen on TV approach is well suited to Danny, who is inherently a performer and outgoing chronic optimist.
Muscle Flex, Inc. (MFLI.PK) Readies National Launch of The BUDDY Tablet Caddy and The Beagle StepFit Pedometer Infomercials; Details Its Marketing Strategy
Muscle Flex Inc. is currently preparing for the November national launch of The BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and The Beagle StepFit(TM) Pedometer infomercials (www.BeagleStepFit.com). Both products will be launched simultaneously with each product being featured in their own 2-minute infomercial.
Muscle Flex aims to open up markets for each of its products through a multi-faceted marketing approach. This strategic plan includes:
Airing and releasing The BUDDY and The Beagle in the same markets to intentionally increase the repetitive effects of the TV exposure.
Cross pollinating and up-selling The BUDDY with the The Beagle, and vice versa, by offering the other through an up-sell to the consumer with an applied discount (20% – 25%) both through the online ecommerce engine and live operator sales.
A dedicated one-page landing page for each product.
Reinforce each local market with print media; primarily newspaper and direct mail pieces.
Online Guerilla marketing tactics.
“Pay per performance” TV media as well as TV media purchase.
Muscle Flex believes releasing multiple products in the same markets will maximize the revenue potential of each product campaign. This approach will allow Muscle Flex to later release other products in markets that it has already established brand identity and recognition.
Although the company is utilizing a “Drive to the Internet” strategy where transaction costs are the most desirable, a 1-800 customer order feature will always included on all product releases. A special one-page landing ecommerce page for the BUDDY and The Beagle is currently is the process of being finalized.
According to the press release, Muscle Flex has a number of additional products that are ready for commercial distribution, including as-of-yet undisclosed products that Muscle Flex will provide details on shortly. By focusing its time and resources in the lower priced item categories, the company has been able to dramatically mitigate risk by spreading its resources across a number of consumer products as opposed to one large high priced item. Furthermore, 2-minute short form commercials allow for 24 hour / 7 day penetration into national cable and network markets as opposed to the 30-minute format which is limited in the time and day it can air, allowing Muscle Flex to grow its brands and consumer awareness across a wider audience.
Muscle Flex, Inc. (MFLI.PK) Readies National Launch of The BUDDY Tablet Caddy and The Beagle StepFit Pedometer Infomercials; Details Its Marketing Strategy
Muscle Flex Inc. is currently preparing for the November national launch of The BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and The Beagle StepFit(TM) Pedometer infomercials (www.BeagleStepFit.com). Both products will be launched simultaneously with each product being featured in their own 2-minute infomercial.
Muscle Flex aims to open up markets for each of its products through a multi-faceted marketing approach. This strategic plan includes:
Airing and releasing The BUDDY and The Beagle in the same markets to intentionally increase the repetitive effects of the TV exposure.
Cross pollinating and up-selling The BUDDY with the The Beagle, and vice versa, by offering the other through an up-sell to the consumer with an applied discount (20% – 25%) both through the online ecommerce engine and live operator sales.
A dedicated one-page landing page for each product.
Reinforce each local market with print media; primarily newspaper and direct mail pieces.
Online Guerilla marketing tactics.
“Pay per performance” TV media as well as TV media purchase.
Muscle Flex believes releasing multiple products in the same markets will maximize the revenue potential of each product campaign. This approach will allow Muscle Flex to later release other products in markets that it has already established brand identity and recognition.
Although the company is utilizing a “Drive to the Internet” strategy where transaction costs are the most desirable, a 1-800 customer order feature will always included on all product releases. A special one-page landing ecommerce page for the BUDDY and The Beagle is currently is the process of being finalized.
According to the press release, Muscle Flex has a number of additional products that are ready for commercial distribution, including as-of-yet undisclosed products that Muscle Flex will provide details on shortly. By focusing its time and resources in the lower priced item categories, the company has been able to dramatically mitigate risk by spreading its resources across a number of consumer products as opposed to one large high priced item. Furthermore, 2-minute short form commercials allow for 24 hour / 7 day penetration into national cable and network markets as opposed to the 30-minute format which is limited in the time and day it can air, allowing Muscle Flex to grow its brands and consumer awareness across a wider audience.
Muscle Flex, Inc. (MFLI.PK) Selects Producer for The Beagle StepFit Two-Minute Commercial
Muscle Flex Inc. announced this morning that it has chosen Showreel International Inc. to produce the Muscle Flex Beagle StepFit(TM) Pedometer 2-minute commercial. The commercial has been scheduled to be filmed on Monday, October 19, 2009 for the November 2009 product launch.
An innovative film and video production company known for thinking out of the box, Showreel delivers intelligent, engaging productions that resonate with their target audience. For 25 years the company has created and produced numerous visually stunning award-winning projects for organizations such as Sony, Alcoa, Revlon, Taser International, Herbal Essences, Johnson & Johnson and Gillette.
The Muscle Flex has made innovation and, most importantly, brand integrity its priority to build unequivocal trust in consumers. Muscle Flex is one of the only companies that offers a lifetime guarantee on most of its products and develops its commercials through positive and energizing messages. Sharing the same mindset, Showreel’s two directors, Eric Jackson and Iain McLean, work together to bring their extensive experience and forward thinking creative expertise to all of Showreel’s productions.
Erin Jackson commented, “In today’s infomercial environment people feel let down, taken advantage of and are beginning to ignore any approach or communication that feels disingenuous. Just like Muscle Flex CEO, Danny Alex, we believe in giving the consumer intellectual credit. There is nothing that anyone is going to buy off of television that is going to ‘revolutionize their lives’; there is nothing that has miraculous, unexplained power; and no one is going to buy a product because its ‘value’ is $195.00, but if they act now they can get it for $19.95 — those days are over.”
Iain McLean added, “Today’s environment is much different and consumers are more educated after 15 years of product pump and dumps. Muscle Flex and Showreel have the opportunity to be the first to truly innovate, rebuild trust in the consumer and build a world class brand in Muscle Flex. This is exactly what we intend to do with every Muscle Flex production that we are involved in. It was a natural fit to partner with Danny Alex and Muscle Flex. Danny is a colorful spokesman for Muscle Flex with natural charisma and genuinely cares about people. He is real, his message is honest and authentic and it is our job to capture that. As Danny says: ‘It all happens one step at a time.’”
Muscle Flex, Inc. (MFLI.PK) Moving Into Water-Related Products
Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops new brands and products to market using direct response TV advertising and commercials as well as media content for network and cable television distribution.
Water is regarded by Muscle Flex as potentially the most important ingredient in maintaining a healthy lifestyle. It is estimated that as many as 75% of Americans do not drink enough good clean water on a daily basis. Water consumption is one of Danny Alex’s (CEO and founder of Muscle Flex) 30 fitness rules to living a better and healthier lifestyle.
Drinking enough water on a daily basis has been found to decrease the risk of a number of negative human conditions and diseases. Drinking the proper amount of water has numerous beneficial effects including: regulating the body’s metabolism, hydrate skin, relieve fatigue, ease back and joint pains, help short-term memory and help with the ability to focus on tasks.
Muscle Flex is developing several water-related products which will take place as one of Muscle Flex’s main product categories. The company’s portfolio of water-related products is to include:
• At-home filtration systems
• On-the-go filtration systems
• Muscle Flex branded bottled water
• Muscle Flex health-infused water
• Muscle Flex energy water
The company will market these products, starting with the at-home filtration system, using its direct response, online ecommerce and traditional retail methods.
Muscle Flex, Inc. (MFLI.PK) Announces Completion of The BUDDY Tablet Caddy and The Beagle StepFit Infomercials; Prepares for the November Product Launch
Muscle Flex Inc. announced this morning that it has completed filming of the BUDDY Table Caddy(TM) (www.BuddyTabletCaddy.com) and The Beagle StepFit(TM) (www.BeagleStepFit.com) Pedometer infomercials. Filmed and produced by Showreel International Inc., the filming for the Muscle Flex Beagle was completed on Monday October 19. According to the press release, the results far exceeded the expectations of Muscle Flex and Showreel as the concepts, filming and the final footage results were astounding.
As of right now, the details of the Beagle StepFit and the BUDDY Tablet Caddy scripts and commercial concepts are hush-hush until their official viewing for the market and investors, which is expected within the next two weeks ahead of the television airing on national cable and network broadcast.
“We are extremely excited and fired up at Muscle Flex,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “The filming and the concepts for both the Beagle and the BUDDY were both innovative and cutting edge for the direct response idiom and we are ecstatic at the results. The BUDDY and the Beagle are only the first two of many product releases for Muscle Flex and it is going to be a fantastic way for this company to get started.”
He continued, “We have kept the scripts and concepts very secretive until now but, with the final commercial edits expected within days, we are eager to release the final commercial cuts for investors. We will pre-release the commercials along with their respective one-page landing pages within the next couple of weeks ahead of their November national launch dates. We are already planning and developing the next four commercials for Muscle Flex but I fully expect the BUDDY and the Beagle to make Muscle Flex a company that a lot of people will have to acknowledge as a true innovator and leader in the fitness and lifestyle direct response category.”
Muscle Flex, Inc. (MFLI.PK) Selects Moulton Logistics as its Fulfillment and Inventory Management Provider
Muscle Flex Inc. announced this morning that it has chosen Moulton Logistics for its fulfillment, customer service call center, inventory & database management. One of the largest fulfillment and inventory management providers in North America, Moulton Logistics has over 40 years of Direct Response experience. Moulton is recognized as one of the few fulfillment companies that provide the entire solution when it comes to shipping, returns, inventory management and collecting the valuable data associated with any direct response campaign.
“Moulton Logistics is the premier fulfillment company that leads the nation in fitness and lifestyle products,” stated Danny Alex, CEO and Founder of Muscle Flex Inc. “They are an absolute perfect fit for Muscle Flex with all that they provide for our growing list of direct response products. The BUDDY and The Beagle are the first of our products that Moulton will be handling for Muscle Flex and we certainly expect many more.”
According to the press release, Muscle Flex is making final preparations for the November national launch of the The BUDDY Tablet Caddy(TM) (www.BUDDYTabletCaddy.com) and The Beagle StepFit(TM) Pedometer infomercials (www.BeagleStepFit.com). As previously announced, Muscle Flex will be launching both products simultaneously with each product being featured in its own 2-minute infomercial.
Muscle Flex, Inc. (MFLI.PK) Moves Forward for International Distribution of The BUDDY Tablet Caddy and The Beagle StepFit Pedometer
Through global direct response partnerships, Muscle Flex Inc. is moving towards the international distribution of its BUDDY Tablet Caddy(TM) and Beagle StepFit(TM) products. With the 1 and 2 minute commercials and one-page landing pages almost finished, Muscle Flex is preparing for the North American release of both products through direct response national TV campaigns and, as announced today, is beginning the steps necessary to launch both products in the global market place as well.
According to the company, there are a number of critical steps to releasing the BUDDY and the Beagle on a global scale. With the commercials and landing pages nearly complete, Muscle Flex is focused on expediting the steps required, developing a network of global direct response partnerships with organizations that have an established presence in their respective region.
“There is nothing I like better than to be under-estimated… if anyone doubts this company’s tenacity, alacrity and vehemence in establishing Muscle Flex Inc. as a respected and global ‘health, fitness and lifestyle’ brand then they aren’t paying attention,” stated Danny Alex, CEO and Founder of Muscle Flex Inc. “Muscle Flex is about people, authenticity, applying simple yet effective lifestyle changes in a real and genuine way for real and genuine people. It’s about getting people excited about being who they are and applying something that virtually the entire fitness and lifestyle industry has lost… common sense… and that opportunity exists globally.”
Muscle Flex told investors that it will be releasing the landing pages for both the BUDDY and the Beagle with the final edited 2 minute commercials before their national broadcast.
Muscle Flex, Inc. (MFLI.PK) Announces Prerelease of Impending Release of The Beagle StepFit Two-Minute Commercial and One-Page Landing Web-Page
Muscle Flex Inc. announced this morning that it will be releasing the final edited 2-minute commercial and one-page landing web-page for the Muscle Flex Beagle StepFit(TM) Pedometer on Wednesday, November 4, 2009 at 8:00 AM Eastern. The company’s strategy in pre-releasing the Beagle (www.BeagleStepFit.com) television commercial and landing page is for the development of advantageous marketing and distribution relationships with global partners.
Muscle Flex has carefully considered the script, content and production quality of each commercial and is focused on developing 3 distinct brands within each one: 1) The Muscle Flex corporate brand, 2) The host, Danny Alex, 3) The product that is the subject of the 2 minute spot. The company has not compromised the quality, energy, entertainment value or delivery of the product message and believes that its attention to detail will be revealed in The Beagle StepFit 2 and 1 minute spots as well as the revenue results.
Muscle Flex has been careful to guard its marketing themes and concepts for its commercials and products. The Wednesday Beagle StepFit international debut will be the first time that the Beagle direct response commercial will be viewed outside of Muscle Flex and the production staff at Showreel. Expressing its approval of the production quality and final Beagle commercial, the company stated that it intends to work with Showreel on an ongoing basis.
“The Beagle commercial is being released first with The BUDDY Tablet Caddy soon afterwards,” said Danny Alex, Muscle Flex CEO and host of the Beagle StepFit commercial. “Muscle Flex is all about innovation, fresh new ideas and redefining the direct response business which is synonymous with the vision at Showreel. In developing the Muscle Flex brand globally, there are many ingredients that must come together to forge ongoing consumer trust and excitement. Muscle Flex is not about a ‘one product pump and dump’ like most ‘infomercials’ are on TV. We are building a ‘Health, Fitness and Lifestyle’ company with identifiable brands and global reach.”
He continued, “We are very excited about the first Muscle Flex commercials and believe that the wait will be well worth it for investors, potential international partners and distributors. The Beagle StepFit commercial will exemplify the look and feel for all of Muscle Flex’s direct response television commercials. Muscle Flex has a number of additional product releases that it is eager to release which it is currently developing with Showreel.”
Muscle Flex, Inc. (MFLI.PK) Announces Launch of New Corporate Website
Muscle Flex Inc. announced this afternoon that it has launched its new corporate website at www.MuscleFlexInc.com. Muscle Flex is currently in the process of re-designing all of its online sites and properties to reflect a consolidated and focused marketing and image brand.
“We are re-designing all of our media heading into the national release of the Beagle StepFit Pedometer and the BUDDY Tablet Caddy so that it is consistent with its imagery and branding across all of our products, Muscle Flex and my role as the spokesperson,” stated Danny Alex, CEO and Founder of Muscle Flex. “It’s a huge task and we are working round the clock to continue the process. Every Muscle Flex media piece that the consumer has exposure to must exceed their expectations or at the very least, meet them. Investors can expect a lot of new media pieces being released in the very near future as we fine tune the Muscle Flex image and initial brand exposure to the public.”
Additionally, Muscle Flex just released the Muscle Flex Beagle StepFit(TM) 2-minute commercial and one-page landing page at www.BuyTheBeagle.com. Muscle Flex is releasing the Beagle StepFit(TM) 2-minute direct response commercial simultaneously with the BUDDY Tablet Caddy(TM) later in November 2009 on a North America broadcast.
Muscle Flex has carefully considered the script, content and production quality of each commercial to develop 3 distinct brands; 1) The Muscle Flex corporate brand, 2) The host, Danny Alex, 3) The product. Muscle Flex has given no room to compromise in the quality, energy, entertainment value or delivery of the product message in each Muscle Flex commercial.
Muscle Flex anticipates debuting the BUDDY Tablet Caddy 2-minute commercial shortly as soon as final touches are made on the final edit.
Muscle Flex, Inc. (MFLI.PK) Now Accepting Orders for the Beagle StepFit, the BUDDY Tablet Caddy and “Danny Alex Commercial Blue” T-Shirts
Prior to their national commercial launch, Muscle Flex Inc. announced that it has gone live with accepting orders for its Muscle Flex Beagle StepFit Pedometer, the BUDDY Tablet Caddy and “Danny Alex Commercial Blue” T-shirts on its newly designed website at www.MuscleFlexInc.com.
“We have already had a number of orders for our Muscle Flex products and we are excited that we have been receiving orders this early into their release,” stated Danny Alex, CEO and Founder of Muscle Flex. “We have a number of high profile promotions that are going to be done in conjunction with our national product commercial releases and seeing orders this early for the Beagle and the BUDDY is an exciting sign.”
Muscle Flex recently released the Muscle Flex(r) Beagle StepFit(tm) 2-minute commercial and one-page landing page at www.BuyTheBeagle.com. The company is releasing the Beagle StepFit(tm) 2-minute direct response commercial alongside the BUDDY Tablet Caddy(tm) later in November 2009 on a North America broadcast.
Muscle Flex anticipates debuting the BUDDY Tablet Caddy 2-minute commercial soon. Final touches are currently being made on the final edit.
Muscle Flex, Inc. (MFLI.PK) Engages Hollywood Heavy Weight Marketing Firm
Muscle Flex Inc. announced today that it has engaged Hollywood heavy weight public relations firm, TLK Fusion Entertainment, to promote the company and its colorful spokesperson and CEO, Danny Alex, through nationally based media, promotions and entertainment television and broadcast programs. TLK Fusion’s powerful relationships in the entertainment industry will position the company side by side with Hollywood’s elite power companies and individuals.
TLK Fusion Entertainment will be working with Muscle Flex on an ongoing North American marketing and promotions campaign as well as offer consulting services to transcend Muscle Flex to a very prominent level. TLK Fusion is developing a 360 degree marketing plan, including public relations, nationwide promotions, charitable alignments and strategic partnerships. As one of Hollywood’s most influential public relations firms, TLK Fusion presides over intimate relationships with some of North America’s most prominent media, television and online entities.
Some of TLK Fusion’s clients include: The American Red Cross, Donate Life California, Simon G Jewelry, David Alexander, SKN Beverly Hills, and Famous Cupcakes. Several of the A List talent that TLK has access to are Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Kris Jenner, Bruce Jenner, Kendall Kardashian, Kylie Kardashian, Cat Deely, Enrique Iglesias, Linkin Park, Reggie Bush, Lamar Odom, All-4-ONE, Michael Copon, Shayne Lamas and many others.
“When we first saw Danny Alex, what Muscle Flex was doing and how they were offering their products, we knew that it was a company that had amazing potential,” commented Ken Collis, Co-President of TLK Fusion. “Muscle Flex stands out from the crowd in how they present their products and develop their media properties. There is huge potential in what Muscle Flex can do and bring to the health, fitness and lifestyle idioms.”
Tracy Keyser, Co-President of TLK Fusion added, “Danny Alex has one of those personalities and ‘looks’ that appeals to the mass market. He is authentic and genuine in his presentation on and off camera. There are very few individuals who can radiate that kind of confidence… especially on television.”
“Ken and Tracy and the entire team at TLK Fusion have already started to swing their incredible media influence for Muscle Flex in ways and at a pace that is truly impressive,” stated Danny Alex, CEO and Founder of Muscle Flex. “They are one of the most dynamic, well respected and influential public relations firms in Hollywood and some of the opportunities and exposure that they have brought to the table for Muscle Flex in such a short time is indicative of the fact that they are one of the true ‘movers and shakers’ in Los Angeles. TLK Fusion only works with selected companies and products. They have the skills and connections to create a national ‘buzz’ and media exposure in ways that very few PR firms can.”
Muscle Flex, Inc. (MFLI.PK) CEO Chosen to Participate on the American Music Award’s Pre-Show November 22, 2009
Muscle Flex Inc. announced early this morning that its CEO, Danny Alex, will participate live on the American Music Awards online pre-show on November 22, 2009. Muscle Flex brands will be referenced during his segments which will focus on fitness and lifestyle. According to the press release, the introduction was made by Muscle Flex’s marketing partner TLK Fusion.
The AMAs will broadcast live from the Nokia Theatre LA LIVE on Sunday November 22 (8-11 p.m. EASTERN and PACIFIC) on ABC. dcp associates Premiere Entertainment will provide production services on the multi-camera red carpet event and USTREAM will power the live stream to a series of dcp developed video widgets. This exclusive pre-show webcast, presented by Coca-Cola, will begin on Sunday November 22, 2009 at 3:00 PM (PT) / 6:00 PM (ET) and can be viewed on ABC.com, USTREAM.tv/ASNLive, the official AMA fan page on Facebook and partner sites mycokerewards.com and mycoke.com as well as MuscleFlexInc.com and other sites around the globe.
With TLK Fusion’s powerful relationships in the entertainment industry, Muscle Flex will be positioned side by side with Hollywood’s elite power companies and individuals. TLK Fusion Entertainment has agreed to work with Muscle Flex on an ongoing North American marketing and promotions campaign as well as provide consulting services. TLK Fusion is currently developing a 360 degree marketing plan for Muscle Flex, including public relations, nationwide promotions, charitable alignments and strategic partnerships. TLK Fusion is one of Hollywood’s most influential Marketing Firms and presides over close relationships with some of North America’s most prominent media, television and online entities.
Rachel Wagner, VP of Corporate Alliances at Dick Clark Productions, stated, “Danny Alex and Muscle Flex are going to be an exciting inclusion into the AMA Online pre-show event. We are planning one of the largest and most viewed online media events to date with this year’s AMAs and are excited that Danny Alex and Muscle Flex are bringing their authentic and original fitness and lifestyle ideology and brands to the AMA Pre-show.”
“This is truly an exciting way to bring Muscle Flex and our brands to millions of people on a nation-wide basis and to be directly associated with, not only one of the biggest awards shows globally, but to also have the pleasure of working with a media titan and pioneer like dick clark productions,” commented Danny Alex, CEO and Founder of Muscle Flex. “The people at dick clark productions have been amazing and it’s an amazing opportunity that I hope will lend itself to more down the road. Ken and Tracy at TLK Fusion have certainly proved very quickly that they have the media contacts and high profile relationships to get Muscle Flex into highly prestigious and coveted promotional events.”
Muscle Flex, Inc. (MFLI.PK) Readies Release of the BUDDY Tablet Caddy Two-Minute Commercial and Landing Page
Muscle Flex Inc. announced today before the opening bell that it will release the BUDDY Tablet Caddy two-minute commercial and the one-page landing page after the close of trading next Friday on November 20, 2009 for the American Music Awards weekend.
Exposed to millions of people during the American Music Awards pre-show online telecast, CEO Danny Alex will discuss fitness, lifestyle as well as Muscle Flex and its brands from the red carpet of the Nokia Theatre in downtown Los Angeles. The massive amount of exposure on the AMA weekend is perfect timing for the release of the BUDDY Tablet Caddy(TM) as Muscle Flex prepares for the commercial release nationally.
Muscle Flex recently released the Muscle Flex Beagle StepFit 2-minute commercial and one-page landing page at www.BuyTheBeagle.com. Muscle Flex is releasing the Beagle StepFit 2-minute direct response commercial and the BUDDY Tablet Caddy for North American broadcast.
Muscle Flex, Inc. (MFLI.PK) to Hold an Investor Conference Call this Week with Muscle Flex CEO Danny Alex
Muscle Flex Inc. announced today that it will be holding an investor conference call on Thursday November 19, 2009 at 3:00 PM PST with Muscle Flex CEO, Danny Alex. The conference call number will be provided to interested participants on the morning of Thursday November 19.
During the call, Muscle Flex CEO, Danny Alex, will provide details on the macro strategy of the company, the BUDDY and the Beagle commercial releases, his appearance on the American Music Awards online pre-show, internet / online strategies, additional products in development, the short and long term macro corporate vision as well as a number of other relevant items related to growth and operational strategies for Muscle Flex.
In lieu of a question and answer session, participants are asked to email questions to the company at investor@muscleflexinc.com. Muscle Flex has asked investors to only send emails that are no more than one sentence long as lengthy emails cannot be attended to.
Muscle Flex, Inc. (MFLI.PK) to Release an Additional BUDDY Tablet Caddy Commercial for Viral Internet Marketing
Muscle Flex Inc. announced that it is working on an additional ‘edgier’ BUDDY Tablet Caddy internet viral commercial specifically designed to market the BUDDY Tablet Caddy over the world wide web. This viral version of the commercial is a more provocative piece that is intended to work adjacent to the television commercial version.
“We have incorporated some very interesting elements into both the general broadcast television and the internet viral BUDDY commercials,” commented Danny Alex CEO of Muscle Flex Inc. “We had so many interesting components for the BUDDY commercial and the crew at Showreel came up with some incredible creative ideas. The BUDDY internet viral commercial is a much edgier and provocative piece that is intended to create an online ‘buzz’ in addition to the general nationwide broadcast of the BUDDY 1 and 2 minute commercials.”
He continued, “In releasing the BUDDY, the Beagle and the BUDDY internet viral commercial in addition to my participation in the American Music Awards online pre-show as the official fitness and lifestyle commentator, Muscle Flex is going to make a substantive impression on millions of people very quickly.”
Muscle Flex intends to release the BUDDY Tablet Caddy 2 minute commercial sometime after the close of trading this Friday and the BUDDY internet viral later next week. Details on The Beagle can be viewed at www.BuyTheBeagle.com. The company anticipates releasing all three commercials nationwide very soon.
Muscle Flex, Inc. (MFLI.PK) Reminds Investors of Conference Call Today at 3:00 PM PST
Today, Muscle Flex Inc. will be holding an investor conference call at 3:00 PM PST with Muscle Flex CEO Danny Alex. To participate in the conference, please call 712-432-0075 and provide the access number 432665 when prompted to do so.
Muscle Flex CEO Danny Alex will detail the macro strategy of the company as well as discuss the BUDDY and the Beagle commercial releases, his appearance on the American Music Awards online pre-show, internet / online strategies, additional products in development, the short and long term macro corporate vision as well as a number of other relevant items regarding growth and operational strategies for Muscle Flex.
Muscle Flex, Inc. (MFLI.PK) Invites Public to Tune into MuscleFlexInc.com for the American Music Awards Online Pre-Show
Muscle Flex Inc. today invited the public to tune into www.MuscleFlexInc.com for the American Music Awards Online Pre-Show Sunday, November 22, 2009 from 3:00 – 5:00 PM broadcast live from the Red Carpet at the Nokia Theatre with Muscle Flex CEO Danny Alex as the Official Fitness and Lifestyle Expert Commentator. Danny Alex will participate live on the American Music Awards online pre-show with Muscle Flex brands being referenced during his segments which will focus on fitness and lifestyle.
The AMAs will broadcast live from the Nokia Theatre LA LIVE on Sunday, November 22 (8-11 p.m. EASTERN and PACIFIC) on ABC. dcp (dick clark productions) associates Premiere Entertainment will provide production services on the multi-camera red carpet event and USTREAM will power the live stream to a series of dcp developed video widgets. This exclusive pre-show webcast, presented by Coca-Cola, will begin on Sunday, November 22, 2009 at 3:00 PM (PT) / 6:00 PM (ET) and can be viewed on ABC.com, USTREAM.tv/ASNLive, the official AMA fan page on Facebook and partner sites mycokerewards.com and mycoke.com as well as MuscleFlexInc.com and other sites around the globe.
Rachel Wagner, VP of Corporate Alliances at Dick Clark Productions, stated, “Danny Alex and Muscle Flex are going to be an exciting inclusion into the AMA Online pre-show event. We are planning one of the largest and most viewed online media events to date with this year’s AMA’s and are excited that Danny Alex and Muscle Flex are bringing their authentic and original fitness and lifestyle ideology and brands to the AMA Pre-Show.”
“It is anticipated that the American Music Awards Online Pre-Show will be viewed by in excess of 10 million+ unique visitors during the live and VOD broadcast. Muscle Flex has the opportunity to present its brand to millions of people on a nation-wide basis and to be directly associated with, not only one of the biggest awards shows globally, but to also have the pleasure of working with a media titan and pioneer like dick clark productions,” commented Danny Alex, CEO and Founder of Muscle Flex.
“The people at dick clark productions have been amazing and it’s an amazing opportunity that I hope will lend itself to more down the road,” he added. “Ken and Tracy at TLK Fusion have proved very quickly that they have the media contacts and high profile relationships to get Muscle Flex into highly prestigious and coveted promotional events.”
Muscle Flex, Inc. (MFLI.PK) Announces Release Time for the BUDDY Tablet Caddy Two-Minute Commercial and Landing Page
Muscle Flex Inc. announced today during trading hours that it will release the BUDDY Tablet Caddy two-minute commercial and the one-page landing page tonight at 8pm PST for the American Music Awards weekend. The commercial and landing page can be viewed at www.GetTheBUDDY.com once launched.
Muscle Flex believes the American Music Awards weekend is an ideal time to release the BUDDY 2-minute commercial for public viewing. The company will be exposed to millions of people during the American Music Awards pre-show online telecast, where Danny Alex will appear as an expert commentator discussing fitness, lifestyle as well as Muscle Flex and its brands during the show from the red carpet of the Nokia Theatre in downtown Los Angeles. The massive amount of exposure on the AMA weekend is perfect timing for the release of the BUDDY Tablet Caddy(TM) as Muscle Flex prepares for the commercial release nationally.
Muscle Flex recently released the Muscle Flex Beagle StepFit(TM) 2-minute commercial and one-page landing page at www.BuyTheBeagle.com. Muscle Flex will soon be releasing the Beagle StepFit(TM) 2-minute direct response commercial and the BUDDY Tablet Caddy(TM) for North American broadcast.
Muscle Flex, Inc. (MFLI.PK) Details Its Initial Television Media Advertising Campaign for the Beagle StepFit Pedometer
Muscle Flex Inc. announced early this morning that it is providing investors with details regarding the initial television advertising campaign for the Beagle StepFit(TM) Pedometer. The initial test advertising campaign will begin on December 7 and run nationally over several cable stations.
Muscle Flex plans to run 1 and 2 minute Beagle StepFit spots distributed at diverse times throughout each day of the week. The company decided to move back the media launch for the Beagle StepFit as the week of November 30 could have resulted in the potential of having media spots pre-empted due to the density of advertising for the holiday shopping season. It is critical Muscle Flex collects accurate data for the initial TV ad campaign so any modifications can be implemented with the most reliable data available.
The busiest time for the direct response business begins in early January and goes through into the early Spring and it is this time frame in which Muscle Flex intends to maximize its revenue growth potential for both the Beagle StepFit(TM) and BUDDY Table Caddy(TM) commercials. Additional Muscle Flex products and commercials have been planned for early next year, details of which are expected in the near future.
Muscle Flex, Inc. (MFLI.PK) Founder & CEO Danny Alex Inks Globally Exclusive Five Year ‘Use of Image’ Contract
Muscle Flex Inc. announced this morning that its founder and CEO, Danny Alex, signed an exclusive 5 year ‘use of image’ agreement with the company. Terms of the agreement include:
The use of Danny Alex’s image by Muscle Flex Inc. is a perpetual, worldwide, irrevocable, royalty-free, fully paid-up right and license to the unlimited use of his likeness and/or voice in the recordings, alone or in connection with others for the use in any media, now known or hereafter created, throughout the universe and in connection with or relation to the development, marketing, advertisement, licensing, sale, distribution, and promotion of any events, products, merchandise, services, or brands of Muscle Flex Inc. or its affiliates.
The application of this agreement provides Muscle Flex Inc. with the 100% ownership of any and all revenue generate by the image or likeness of ‘Danny Alex’ in any media globally. This becomes especially material in cases where Danny Alex appears / represents or endorses other products / services / companies or is utilized as the ‘pitchman’ for unrelated third parties or products, reality shows or any kind of revenue generating media. Any ongoing annuities, revenue sharing and upfront payments associated with the image of ‘Danny Alex’ are 100% owned by Muscle Flex Inc. in their entirety.
“You can have a situation where a large fortune 500 company wants me to endorse a pair of running shoes for example. This agreement allows me to engage any opportunity without any conflicts of interest and fully monetize every opportunity. Since I am a shareholder of Muscle Flex Inc., the benefit of any of these activities benefits all shareholders and creates another property to generate revenue through my image and likeness,” stated Danny Alex.
He continued, “My activities and any monetary benefit thereof in the use of the ‘Danny Alex’ brand, whether it’s representing Muscle Flex brands, appearing in a TV reality show or endorsing third party products is now to the exclusive benefit of Muscle Flex Inc. Whether I appear as Danny Alex from Muscle Flex or just Danny Alex, the monetary benefit resides with Muscle Flex exclusively.”
Muscle Flex, Inc. (MFLI.PK) Ready for National Release of the Beagle StepFit Commercial
Muscle Flex Inc. told investors today that it is ready to go for a Monday, December 7 National commercial release of its Beagle StepFit Pedometer. Over the weekend, the company will implement final touches on the Beagle StepFit one-page landing page (www.BuyTheBeagle.com) and the Beagle customer support site (www.BeagleStepFit.com).
The Beagle StepFit commercial release will air nationally on the following cable stations, but will expand to include the majority of nationally based broadcasters:
Cable Station Households
Discovery Health 65 Million
FIT TV 38.6 Million
Gameshow 63 Million
HMC 5 Million
LMN 53.6 Million
Planet Green 50 Million
Travel 87.4 Million
“Monday, December 7 marks a great day for Muscle Flex and its shareholders as the countless hours of preparation, testing, planning and development will finally culminate into our first national product release,” stated Danny Alex, Muscle Flex Founder & CEO. “The Beagle StepFit is the first of many product releases Muscle Flex has planned with the BUDDY Table Caddy ready to go. As we have been completing and preparing for the BUDDY and the Beagle national commercial releases, we have been developing and are preparing to shoot 3 additional product releases that we expect to release in the first quarter of 2010.”
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