Basically, if you're long on real-estate, you're long on URE. Sadly for the bears, the economy has stabilized. I would be completely comfortable if this security dropped 50% before I saw a rebound, to me, it's a long-term play and I look at it that way. I would not go all-into a position with URE, but I think building one is appropriate. Time decay is of course an issue, when discussing leveraged ETFs such as URE, but if you are long on the market and we see a rise in the underlying securities, leverage is generally a friend. I gave a time-frame of over a year and I sincerely mean about 3-4 years down the road. I believe my price target of 9 will be hit within 20 months.