After surviving a year in the most spectacular struggle with the impending crisis, the stock finally gave in today as this is a specialist provider in Cards alone and yesterday's new restrictions on account profitability as well as the disruption caused to 'smooth' CRM processes that take advantage of customer's 'citi' moments .. Delinquencies on their intl accounts are smaller than in the US accounts but are fast catching up unlike others like MBNA (now HSBC :: HBC) and others . $BAC and $JPM have already confessed to gaps in their profitability charts from Cards Providers are also likely to get hit by data audits and process reengineering at third party processors like First Data who have increasingly been under pressure and where cross sell is increasingly looking difficult and tough to execute