Marani Brands Inc. (OTCBB: MRIB) is pleased to provide an update on the results of its marketing and events strategy for the quarter ended March 31, 2009. Total case distribution of Marani's premier product, Marani Vodka, increased more than 73% in the first quarter of 2009 over the same period in 2008. Management has attributed the growth to successful implementation of its marketing and events strategy, which was announced on October 28, 2008, and the addition of new distribution markets.
Since the implementation of the strategy in October 2008, Marani has supported more than a dozen events in Los Angeles, San Diego, and Chicago that strategically position the brand as the ultra-premium vodka of choice to tastemakers in the worlds of art, fashion and entertainment. Images from the events can be found on Marani's website, www.maranispirit.com, under the "Events" section. "Events such as El Paseo Fashion Week, presented by Palm Desert; 'Dancing with the Stars' host Tom Bergeron's book release party, which was featured on CBS's Entertainment Tonight (segment can be viewed at http://www.etonline.com/news/2009/04/72357/; 1:39 minutes into segment); PHOTO LA; ART LA; and the FOX Searchlight Oscar Party sponsorship showcases Marani's commitment to further developing its brand. By allowing participants in the sophisticated segments of art, fashion and entertainment to taste Marani's ultra-premium vodka in an intimate setting we are able to put our award-winning product in the hands of people that set the trends for sophisticated lifestyle living, which is a key component to our success. To have Oscar winners from 'Slumdog Millionaire' attend the FOX Searchlight event and provide extremely positive feedback on our product is invaluable to our brand development," said company chief executive officer, Ara Zartarian.
$0.52 (04/09/09)
