Traded in and out of this stock multiple times, and in the past, it has trade up leading up to big movie release (based on their characters). I suspect this year will be similar. The movement in this stock this year won't be because of the movies themselves, since the bulk of the $$ are taken by the movie studios, but because of the revenue from royalties/licenses from merchandizing. Next year and beyond, MVL is making a big bet that they can produce their own films and realize most of the revenue they generate. I think they will do even better in that scenario.
$29.97 (04/23/07)
