Positioned to become a new driving force in the digital radio revolution and the new leader in high quality FM digital radio broadcasting.
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Ludwig Enterprises, Inc., (LUDW), is a Nevada based technology company with regional offices in Miami, Florida. LUDW has acquired various licenses and rights for revolutionary new methods of radio broadcasting. This technology attaches fifty new digital channels to an existing broadcast signal. This technology will allow Ludwig Enterprises to contractually acquire the right to utilize currently issued broadcast station spectrum. The company intends to deploy this technology into the fifty largest US demographic markets.
“THE ONE”
Ludwig Enterprises recently announced its Federal (USPTO) name registration for its revolutionary new radio receiver to be called “The One”™. Ludwig successfully tested "The One," with results “higher than expected” according to a senior Ludwig engineer. Ludwig’s revolutionary mobile receiver technology was tested in Midtown and Uptown Manhattan with minimal packet degradation. The unit was able to detect the specified channel with minimal packet loss while mobile in city traffic as well as stationary. Near Cape Canaveral, Ludwig’s team of software and hardware engineers are currently refining and improving performance of “The One” radio receiver.
Initially “The One”™ radio will appear about the size of an iPod™ (NasdaqGS: APPL). “The One”™ will be different from an iPod™ in that it will receive digital wireless transmitted signals utilizing Ludwig’s proprietary technology. The radio is being designed to receive (50) fifty new digital quality signals not currently available on existing radios. The content will be subscription based similar to Xm Radio™ (NasdaqGS: XMSR) and Sirius Radio™ (NasdaqGS: SIRI) however most of these new channels will be targeted to un-served or under-served ethnic language markets.
Programming will consist of twenty-four hour a day programs in such languages as Chinese, Pakistani, Russian, Hebrew and many others. Additionally there will be a limited number of specialty channels focusing on twenty-four hour a day: old time radio programs, readings of local and national news papers (without commentary), specialty music channels including jazz and music forms not played on conventional stations and educational programming.
ESTABLISHING A NEW MEDIUM
There is a thirst from a new immigrant population to receive content specific radio broadcasting in their native languages and a thirst for new advertising sources to reach this population. Local providers, catering to these consumers on a much-regionalized basis, have historically served this segment of the U.S. population. Ludwig intends to change the old model.
Ludwig is establishing a totally new medium to reach this population. This will be the first ever-national ethnic broadcasting network. In unprecedented fashion, with cutting edge technology and with the implementation of a national network, Ludwig subscribers will be able to access any one of fifty channels in major cities in America. Each channel will have access to local as well as national broadcasting and advertising.
Existing satellite radio subscriber numbers have demonstrated the popularity of high quality digital subscriber radio. On the heels of the paths forged by SIRIUS and XM, Ludwig is ready to capture new subscribers forgotten about or bypassed by current broadcaster or HD radio. Recent figures show that anywhere from 10 to 12% of the US market is foreign born or has ethnic ties to another country. Ludwig’s market focus and business model will allow it to garner a greater share of the HD radio market than the industry pioneers. Whereas SIRIUS and XM reached an under-served market, Ludwig model will reach both the under-served markets and the un-served ethnic and other markets in a national capacity and with the high quality digital broadcasts.
TARGET MARKETING
Ludwig’s Target Marketing Broadcasting (TMB) in conjunction with Ludwig’s “specialized broadcasting” is the newest and most revolutionary concept in “Consumer Specific Broadcasting”. The subscriber’s receiver will contain a GPS chip and intelligence that will track the listeners’ geographic position and provide data as content preferences including specific advertisements heard. None of the existing HD FM or Satellite radio providers can provide to potential advertisers this type of near real-time information.
Ludwig’s model is designed to provide specialized programming content not just to one local area but also over its network to fifty (50) geographical markets. Through utilization of “Geographical Distribution” no one market has to have a large number of subscribers listening to what many would describe as specialized programming. The cost of programming can be spread over all fifty (50) markets to make specialized programs available to targeted small but valuable groups of listeners in what Ludwig believes to be in the public interest.
UNPRECEDENTED ACCESS
Initially, catering to the foreign population in the U.S, Ludwig will provide high quality radio transmissions of foreign news, sports, and talk shows directly from foreign stations to select user communities as well the ability to give subscribers unprecedented access to foreign language programming focused on local and U.S. content specific to their ethnic group. Due to the large number of digital channels Ludwig is able to transmit Ludwig is looking beyond ethnic programming content and intends to also provide Educational, Religious, Old Time Radio programs, Radio Reader for the visually impaired, news and information without commentary and other specialized programs to target groups. The Ludwig transmission model has the additional value that this new broadcast technology is designed for advertisers to get their message to their intended target market with “proof positive” validation in hours not statistical questimates months after the advertisement was broadcast.
SENIOR MANAGEMENT TEAM
Mr. Jean Cherubin Chairman of the Board
Mr. Cherubin has ownership interest in various U.S. radio stations. He is owner, president and chief operating officer of WSRF Radio in Miami, specializing in Haitian and Jamaican broadcasting. Previously he was the founder and owner of Niche Radio Inc, President of Alliance Broadcasting, President of WAQVS Radio and President of Haitian Antennas Plus.
In addition to his involvement with radio he has founded and operated several telecommunication companies providing voice and Internet services: President of USA Telephone aka Choice One Telephone, President of Pan American Network Services, Inc, and President of Tele-Pass Communications, Inc.
Mr. Patrick Greenish, Esq. President & CEO
Mr. Greenish is an international telecommunications executive with 20 years experience in the international telecommunications industry in both established corporate and entrepreneurial environments.
His positions in the industry include: President and Founder of Bridge International Communications, Inc., an international managed network services and wholesale termination company, President and co-founder of Televista, Inc., Vice President International, Federal Express, Director of International Relations, Europe, and Corporate Attorney, MCI International.
Mr. Greenish is a graduate of Saint Francis University, Northeastern University School of Law and a member of the Massachusetts and Washington DC bars.
Bohdan Stryzak B.S.E.E. Chief Engineer
Mr. Stryzak has worked in the power industry for power management, conservation through the use of remote sensing and time management. He was responsible for the introduction of microprocessors in whole building power management at American Electric Controls Inc.
As production engineer for National Multiplex, he introduced various cost / time savings through the use of semi-automated testing. He was promoted to project engineer, responsible for new product development. In this capacity some of the products developed were disk data storage, flash memory data collection and storage, personal computers, FM- SCA data/audio and set-top boxes, for which a patent was granted.
At Pegasus Data Systems, as chief engineer, his work focused on various modulation methods in search of bandwidth efficiency. As a result of his work, various papers were published in trade journals and presentations made at symposiums on the results.
Hardware implementation of high data rate interface such as 100 BaseT and USB were developed and software applications were written in VC+ to make use of the higher rates. Recent work at UNBT consisted of adding channel capacity on a point to point link. Present work has been focused on adding frequency agility and dynamic range to a partial software radio.
RECENT DEVELOPMENTS
July 29, 2008 - Ludwig Enterprises, Inc. announces successful testing of "The One," with results “higher than expected” according to a senior Ludwig engineer. Ludwig’s revolutionary mobile receiver technology was tested in Midtown and Uptown Manhattan with minimal packet degradation. This area of New York is used for broadcast receiver tests because of the high number of tall buildings with reflective glass. “The One” receiver being tested is an Alpha version and was not designed as the final or production model. The unit was able to detect the specified channel with minimal packet loss while mobile in city traffic as well as stationary. Near Cape Canaveral, Ludwig’s team of software and hardware engineers are currently refining and improving performance of “The One” radio receiver. In 4-6 weeks a Beta test utilizing enhanced software is scheduled to be conducted outside Disney World in Orlando, Florida.
July 9, 2008 - Ludwig Enterprises, Inc. announces its Federal (USPTO) name registration for its revolutionary new radio receiver to be called “The One”™. In conjunction with the trademark, Ludwig Enterprises has acquired the web address www.TheOneRadio.com. “The One”™ radio is currently under design and prototype construction. The radio is being designed to receive (50) fifty new digital quality signals not currently available on existing radios. The content will be subscription based similar to Xm Radio™ (NasdaqGS: XMSR) and Sirius Radio™ (NasdaqGS: SIRI) however most of these new channels will be targeted to un-served or under-served ethnic language markets. Other non-traditional groups will also have access on this revolutionary new platform. Discussions are in progress with content providers to program channels for opera, education, meditation, techno-music, old-time radio shows, news without commentary and more.
Ludwig’s model is designed to provide specialized programming content not just to one local area but also over its network to fifty (50) geographical markets. Through utilization of “Geographical Distribution” no one market has to have a large number of subscribers listening to what many would describe as specialized programming. The cost of programming can be spread over all fifty (50) markets to make specialized programs available to targeted small but valuable groups of listeners in what Ludwig believes to be in the public interest.
June 24, 2008 - Ludwig Enterprises, Inc. announces that Radio Business Report, RBR.com, the 25 year old “Voice of the Broadcasting Industry” says “Looks like HD Radio and satellite may be getting some new competition soon. Ludwig Enterprises, a Nevada-based technology company with regional offices in Miami has acquired license rights for a revolutionary new method of broadcasting technology that attaches 50 new digital broadcast channels to an existing FM radio signal. This technology will allow Ludwig to contractually acquire the right to utilize currently issued FM radio station spectrum with minimal regulatory requirements. The company intends to deploy this technology in the top 50 markets.
RBR observation: "This GPS technology is particularly interesting for the local advertisers. It's probably good that Greenish (Ludwig’s CEO) is starting with ethnic programming that won't compete with the host stations.”
Ludwig’s remarkable Target Market Radio concept is centered on a concept of non-invasive geographical intelligence. The radio reports its geographical location on a timed interval to a central Network Operations Center (NOC). A profile of the radio listener is compiled so that local advertisers can target specific advertisements to persons in a specific area at a specific time such as lunch. Privacy is maintained in that neither Ludwig nor the advertisers have personal information about the listener, only that he or she should be in a specific location based upon a historical traffic pattern. Based upon GPS coordinates and historical profiles advertisers can plan specific and targeted campaigns. As an example, what restaurant chain would not want to specifically target advertisements to hungry radio listeners who are traditionally on the GPS move to various restaurants at lunch time to the exclusion of all others listeners? What shopping mall would not want to be able to target customers who traditionally are GPS located in other shopping malls and attempt through advertising to bring them to their location? The possibilities are limitless.
ADDITIONAL INFORMATION about Ludwig Enterprises, Inc. as well as corporate structure and stock capitalization can be viewed on the Company's Web site: www.ludwigent.com. Capitalization and filing information may also be viewed at: http://www.pinksheets.com
$0.05 (09/19/08)
