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10 pts

Opinion on  BriteStrike Tactical Illumination Products Inc. (BSTI)
BRITE-STRIKE TACTICA

Aug 11, 2008 08:00 AM UTC
Foto
Return Risk
-27.45% HIGH
Principal

Analyst Recommendation  


BRITE-STRIKE TACTICAL ILLUMINATION

Cutting Edge Law Enforcement and Self-Defense Technology 
Brite Strike Technologies is a tactical police equipment manufacturer, whose customers include state, local and federal police departments, the U.S. Coast Guard, FBI, DEA, and United States military. Newest Technology
 
Many of their products have been designed for private citizens as well.  Their Lightning Strike series was developed to help women protect themselves against potential assaults, making Brite Strike a key player in the burgeoning market for personal self-defense systems. The company is also making inroads into the multi-billion dollar construction industry, where they expect to compete with Surefire and Maglite.

Current Retailers
The company recently received its first major order from BJs Club stores in the US and is anticipating a major follow up order at the end of the summer.  In August, home improvement giant Lowes will be offering their products though its online store Lowes.com .  Other current retailers are Brookstone, Herringtons, Frontgate, and Sky Mall catalogues.


Tactical Lighting is a $2 Billion Market
Brite Strike's tactical Blue-Dot Series was specifically designed for use by Police Officers, of which there are more than 660,000 in the United States.  This is not to mention other law enforcement and security agencies -- such as the the FBI, CIA, DEA, and US Military -- whose budgets have skyrocketed in recent years due to the growing security threats around the globe.

Going Global
Many countries in Europe have also been busy enhancing their security and law enforcement capabilities, and Brite Strike is providing products for that market as well.  In fact, European sales are currently exploding, with Brite Strike receiving major orders after its recent attendance at the German Shot Show and Bel-Lux conference.  Brite Strike is planning on opening a UK office in the fall.
 
Recent Feature on NECN
A report on Brite Strike was recently broadcast on New England Cable News.  The feature includes information on Brite Strike products, demonstrations of how these products work, and interviews with Brite Strike management.
NECN Video

High Profit Margin
The Tactical Blue Dot sells for up to $200, yet costs only $23 to manufacture, making for a profit of nearly 10 times cost.  Meanwhile the Lightning Strike Personal Protection System for women, which sells for up to $85 in stores, costs only $20 to produce -- a profit of more than %400.
State-of-the-Art Technology
Brite-Strike only uses the latest technology, world class components, and highest design and manufacturing standards.  One way this is done is by employing the latest Luxeon LED and EMP chip technology, as older LED and incandescent lighting technology cannot compare.   Brite Strike's products are 15 times brighter than any other hand held light in the world.

  • tactical blue dot The Tactical Blue-Dot? Series , designed to be an essential article of police gear, is virtually indestructible, with a mil-spec, black anodized aluminum casing that is waterproof, shock-proof, and designed with a unique, ergonomic grip. 
  • The Protector Series is made with the same high-quality and precision craftsmanship as the Blue Dot Series and utilizes 65 lumens of brilliant, flawless white light to momentarily blind and disorient an attacker. The unique "Tactical Touch" end cap switch allows the user to switch from high to low to blinding strobe settings, all with a light touch of your finger.
Working with Philips Malaysia
Another way in which Brite Strike is ensuring the highest technological standards is through their relationship with global electronics giant Philips.   Much of the Brite Strike technology is developed and manufactured through Philips Malaysia.

The Next TASR?
In recent years, similar companies that manufacture and develop tactical law enforcement, military and self-defense technology have seen monumental gains in share price.
  • TASR -- from $1 to $43/share, in three short years, a $10,000 investment was worth $430,000!




  • MACE -- from $1 to $25/share, in only six months, a $10,000 investment was worth $250,000!




  • AH -- from $8 to $66/share, and then bought out by BAE for $88 after only 3 years.





  • LLLI -- from $1.50 to $4/share in just 2 months.
Experienced Management
Director Glenn Bushee is 28 year veteran police officer and former instructor at the Massachusetts Police Academy.  He was also formerly a director at Boston Innovative Products, where he oversaw the Comfort Mist line, which went on to earn $28 million in revenue last year alone, through retail giants such as Wallmart, Target and Sam's Club. His 20 years of retail experience also include working with Sunbeam and Coleman's camping equipment. 

Mr. Bushee has secured over 15 patents on various technologies, and is currently developing state of the art solar and and LED products that have multi-billion dollar market potential.  He is also working with Philips in China to create a light that shines at a rate of 198 lumens, which will make it one of the brightest lights in the world.


Update 08/12:

KINGSTON, Mass. & NEW YORK--(BUSINESS WIRE)--Brite-Strike Tactical Illumination Products, Inc. (Pink Sheets: BSTI - News ), a leader in the design of advanced, high-intensity LED (light-emitting diode) tactical flashlights and personal protection systems for the military, law enforcement and consumer markets, served as a key sponsor of the recent Law Enforcement Expo at the Jacob K. Javits Center in New York. The New York Times dubbed the second annual expo almost Christmas in July for police as representatives from local, state and federal law enforcement agencies converged to scope out the latest law enforcement technology and safety equipment, including Brite-Strike s flagship line of tactical flashlights and personal safety products

During the two-day event, Glenn Bushee and Jon Neal, police officers and co-founders of Brite-Strike demonstrated the brilliant, flawless, white light emitted by Brite-Strike s line of tactical LED flashlights that can be used to temporarily disorient a subject during traffic stops and other situations, keeping the officer safe. The light can then be dropped to a low setting and used as a normal flashlight.

The safety of our fellow officers is paramount and it s the whole reason we designed this product to begin with. We welcome any opportunity to get our equipment into the hands of those who need it most. Plus, these experienced professionals provide us with useful feedback on the light s design, ease-of-use and effectiveness, said Glenn Bushee, president of Brite-Strike.

The body of the Tactical Blue-Dot series is a CNC machine milled from a solid bar of aircraft grade aluminum, has a mil spec class III hard anodized black finish and a flush tactical end cap switch to prevent accidental turn-ons. The light is equipped with a defensive strike crown on the front and rear for maximum impact when used for weapon retention techniques. The lights are also both shockproof and waterproof.

These tactical lights are equipped with a reverse fast draw pocket clip that allows for lightning fast draws from a duty belt, BDU pocket, and can be quickly and easily placed on a uniform epaulet with the officer s weak hand even when wearing gloves. The light can also be drawn from an epaulet quickly if needed.

Brite-Strike s Tactical Blue-Dot Series is currently used by various government agencies, the military, SWAT teams and other law enforcement officials. Its patented Lightning Strike Personal Protection System thwarts potential attackers with a combination of a high-intensity flashing strobe light and a super loud ear piercing personal alarm, specifically designed for women, seniors, students and other private citizens seeking an easy-to-deploy personal protection system.

Previously, Brite-Strike s line of protection products had only been available by word-of-mouth, the company s website, or several high-end catalogs, including Frontgate and Herrington. Recently, however, retail giants such as BJ S Wholesale Clubs, Amazon.com, and Lowes.com have agreed to join the growing number of retail channels carrying Brite-Strike.

About Brite-Strike Tactical Illumination Products, Inc. (BSTI.PK)

Brite-Strike Tactical Illumination Products, Inc. was started by two police officers to create world class tactical LED flashlights that had the features that police officers and citizens need to keep them safe. Brite-Strike makes a promise to always use the latest technology, world class components, highest design and manufacturing standards, so consumers can rely on Brite-Strike products when they are needed. For more information on the Brite-Strike product line, please visit: http://www.brite-strike.com


Update 08/18:

Brite Strike Tactical (BSTI) is having a huge run in early morning trading. It is up 30% on the day and over 150% from Fridays lows. We continue to believe that the company is a very attractive buy at these level and will be back at the 86 cent high shortly.


BSTI:  This call was made on 08/11/08 @ $0.85
Rating:   Positive   $0.85 (08/11/08)
Closed:   09/22/2008 @ $0.11 (-87.06% in 42 days)
Allocation:   0.0% of portfolio


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