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6 pts

Opinion on  Starbucks Corp (SBUX)     Sector: Services  >  Industry: Restaurants
Bumpy ride company

Jul 30, 2008 12:27 PM UTC
Dontpanic
Return Risk
-25.00% MID
Associate

Great company but facing challenges from economy, changing consumer sentiment, increased competition, and the fading of the novelty of Starbucks. They will most certainly prevail, but clearly there is some serious short term downside before a recovery begins. Steer clear until there are signs of  a new value proposition or clear indication of a turnaround. The days of long lines for $5 cups of mediocre coffee loaded with flavored syrup are long behind us.

SBUX:  This call was made on 07/30/08 @ $15.03
Rating:   Negative   $15.03 (07/30/08)
Gain/Loss:   +34.40% in 162 days


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mathmeister   34%     1 point   commented 162 days ago reply

Whereas there is likely still downside risk with SBUX, there is significant support just below current levels.
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mathmeister   34%     1 point   commented 162 days ago reply

Whereas there is likely still downside risk with SBUX, there is significant support just below current levels. Management has shown their intention to take whatever measures are necessary to revive the company's profitability. Consequently, shorting at these levels would, in my opinion, entail more risk than a long position.

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