SNDK in my view has established itself very well in the non-volatile memory market. While they have announced recently that they will be cutting back on some R&D following a poor quarter, in the long run I think they will remain a leader in the market. If they can keep up with other companies in SSD Hard Drive developments, then in 1-2 years when demand for these drives really picks up (or when prices for them really come down), SNDK will do very well for itself. A good solid LONG and a great time to buy at this price (has dropped from 18 to 13.60ish in 4 days, but seem to have support at the 13.50 price)