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7 pts

Opinion on  Yahoo! Inc (YHOO)     Sector: Technology  >  Industry: Computer Services
MSFT has to get this to compete with Google

Jul 24, 2008 12:56 PM UTC
Return Risk
-14.49% LOW
Sr. Analyst

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Thanks for reading my blog. This is only my opinion. Please consult a professional for advice.

Microsoft needs a stepping stone to get an upper hand in the whole search engine business. Currently, they have let go of Mr. Johnson, who was overlooking the entire rocky Vista launch. Until someone else comes in Balmer is responsible for both divisions.

The thing is Google has established itself as a brand unlike what should we call it- Microsoft, MSN, Live? There has been no brand established by this company and customers have this mentality to follow an image associated with a brand. That is what google has done. But customers have three brands to pick from in the case of Microsoft, but its not like they are going to make the choice, MSFT has to come out with one final name with which it wants to market its product.

To gain substantial share of the search engine market, they have to buy out Yahoo! which will bring them close to 50% of the market share. Sooner or later they have to realize this and if Yahoo! does not come to its senses, this whole thing will turn into a hostile bid and could get pretty ugly!

So either way I think MSFT will end up bidding some good numbers over the next few months which will boost Yahoo share price.


YHOO:  This call was made on 07/24/08 @ $20.58
Rating:   Positive   $20.58 (07/24/08)
Gain/Loss:   -56.32% in 121 days
Target:   $30.00 (+45.77%) in Three months


Comments (1)

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abe Loren   73%     1 point   commented 121 days ago reply

The stock will appreciate, that is a given. but you are very wrong on your analysis. Microsoft needs a steady revenue source via advertising on an online portal. google, which controls almost 70% of the search market, makes billions of dollars by receiving the kind of advertising microsoft is looking for. in order to gain any kind of momentum or footing in the online search market, and try to kickstart a revenue stream and compete with google, they will need to obtain yahoo's search service.
your prediction of 30 dollars is way off the mark. the reason is because microsoft will not offer money for the stock of yahoo because it is not purchasing yahoo. it is attempting to purchase yahoo search. in fact, since Icahn is now on the board and Yang is still CEO, it is less likely than ever that yahoo would agree to an outright purchase.
additionally, once yahoo (read if yahoo) would sell its search than in the long term, they are a dying company. The ad revenue sharing deal with google will be off and they no longer would make money on their search. where would that stream of income come from?

so while the stock may appreciate a bit, your analysis is incorrect

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ragas   40%     1 point   commented 121 days ago reply

Well! I agree that $30 is a bit too high to estimate but its like this. Once again this is only my analysis and what I think. I'm not placing my bets on anything. Just an opinion on what i think is going to happen.

It has been said throughout this complete battle between yahoo and microsoft that msft only wants to get the search engine part of yahoo. and yes i agree with that. However, my analysis is for what will happen over the next three months. MSFT's back and forth bids def. makes it obvious that they WANT yahoo!. No going back to that. yahoo's appointed three people from Icahn on their bod.
yahoo in my opinion right now is a very dead company. It doesnt seem to be going anywhere. I think if anything this is the right time MSFT will try to make a move. You've got to hit the iron when its hot.
My analysis is based on the story i read on this website
http://www.washingtonpost.com/wp-dyn/content/article/2008/07/24/AR2008072400659.html

Once again this is only my analysis and its over a period of 3 months. Your analysis is also legit and we both think that Yahoo will appreciate. Its just that I think it will by a greater amount. Lets wait and see.


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Who voted on this idea?
Tigre_bengale
vympel 47% 07/24/2008
abe Loren 73% 07/24/2008



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